Business Ethics of Kfc
BUSINESS ETHICS 2011 Report
Sunderland Business School Undergraduate Programs
Name: Lanny Chew Jun Kheong
Identification Number: 880328-52-5707
Student ID: 109129662/1
Tel. Number: 016-8515159
E-mail: lannicjk@hotmail.com
Study Centre: SEGi College Sarawak
Module: Business Ethics
Code: UGB210
Module Tutor: Ms. Adeline
Academic Year: 2011
EXECUTIVE SUMMARY
This report was produced as an audit report providing a ‘snapshot’ of KFC’s business ethics. First, the author started with the ethical dilemma of KFC which include poor quality products, animal abuse and poor working conditions. Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion of the importance of the ethical dilemma of KFC and actions taken by KFC to solve the problems. Under this section the relevant theories such as utilitarianism, egoism, fairness are clearly explain with real examples in this report. Although there are pros and cons, KFC has also practice best practices. This third section covered up a few values such as hope, love and caring that KFC is practicing by participating in Corporate Social Responsibility (CSR) and established code of conduct. Even though action has been taken, it also cannot solve the dilemma. So, the author has offer recommendation for KFC as reference. This report was ended with a conclusion.
CONTENT: PAGE:
ASSIGNMENT TITLE PAGE i
EXECUTIVE SUMMARY ii
CONTENT iii 1.0 INTRODUCTION 1
1.1COMPANY PROFILE 1 2.0 ETHICAL DILEMMAS 2 2.1 POOR QUALITY PRODUCTS 2 2.2 ANIMAL ABUSE
Sunderland Business School Undergraduate Programs
Name: Lanny Chew Jun Kheong
Identification Number: 880328-52-5707
Student ID: 109129662/1
Tel. Number: 016-8515159
E-mail: lannicjk@hotmail.com
Study Centre: SEGi College Sarawak
Module: Business Ethics
Code: UGB210
Module Tutor: Ms. Adeline
Academic Year: 2011
EXECUTIVE SUMMARY
This report was produced as an audit report providing a ‘snapshot’ of KFC’s business ethics. First, the author started with the ethical dilemma of KFC which include poor quality products, animal abuse and poor working conditions. Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion of the importance of the ethical dilemma of KFC and actions taken by KFC to solve the problems. Under this section the relevant theories such as utilitarianism, egoism, fairness are clearly explain with real examples in this report. Although there are pros and cons, KFC has also practice best practices. This third section covered up a few values such as hope, love and caring that KFC is practicing by participating in Corporate Social Responsibility (CSR) and established code of conduct. Even though action has been taken, it also cannot solve the dilemma. So, the author has offer recommendation for KFC as reference. This report was ended with a conclusion.
CONTENT: PAGE:
ASSIGNMENT TITLE PAGE i
EXECUTIVE SUMMARY ii
CONTENT iii 1.0 INTRODUCTION 1
1.1COMPANY PROFILE 1 2.0 ETHICAL DILEMMAS 2 2.1 POOR QUALITY PRODUCTS 2 2.2 ANIMAL ABUSE
References: [Book]: Crane, A. and Matten, D. 2007, Business Ethics: Managing Corporate Citizenship and sustainability in the age of globalization, 2nd Edition, Oxford University Press Inc., New York, accessed on 15th December 2009, available. [Book]: J.Brooks, L. & Dunn, P. (2009), Business & Professional Ethics for Directors, Executive & Accountants 5th edition, Cengage Learning (2009), accessed on 12th December 2009, available. [Book]: Managing information technology in a global environment: 2001 Information Resources Management Association International Conference, Toronto, Ontario, Canada, May 20-23, 2001, accessed on 11th December 2009, available. [Online]: The New York Times, Donald G. McNeil Jr., July 20, 2004 http://www.nytimes.com/2004/07/20/business/20chicken.html, accessed on 10th December 2009, available.