WHAT IS ETHICS?
Ethics is a standard on what is right and what is wrong towards your judgement, which usually referred to good values and virtues and the right moral duties and obligations. Arthur Holmes summarizes1 “It examines alternative views of what is good and right; it explores ways of gaining the moral knowledge we need; it asks why we ought to do right; and it brings all this to bear on the practical moral problems that arouse such thinking in the first place.”
WHAT IS ETHICAL DILEMMAS?
Ghillyer 2define ‘ethical dilemmas’ as “A situation in which there is no obvious ‘right’ or ‘wrong’ decision, but rather a ‘right’ or ‘right’ answer.
Here, we discuss the ethical dilemmas faced by the Toyota Corporation.
TOYOTA MOTORS COPORATIONS
Toyota the world’s largest automobile manufacturer Japanese corporation once over striped the General Motors and became the lead of the carmaker in the year of 2008.
First Ethical dilemmas: recall crisis
Business Ethics: A Marketing Perspective
Recently, Toyota is facing a series of recall campaign affected by millions of vehicles for flaw design, which is the intensity ethics dilemma for Toyota up to now.
In July 2009, NHTSA (National Highway Traffic Safety Administration) starts to investigate of defective gas accelerator on Toyota Tundra. Later, there was a crash in California that a Lexus ES350 ran out of control and killed four persons due to the gas pedal trapped under the floor mat in October 2009. Responding to the public pressure, Toyota issues recall of 3.8 million vehicles for defective floor mat.
After three months, Toyota announces recall of 4.2 million vehicles due to uncontrollable gas accelerator pedal issue and addition of faulty braking system. Having already halted in production and sales of eight popular models in the U.S for defective acceleration pedal problem in the early 2010, Toyota recalled of Prius Hybrid and Lexus HS250h models due to faulty braking system and