Business Gov Au Business Plan Sample

business.gov.au Business Plan Guide

Prepared: December 2009

Table of Contents

Preparing yourself 4 Analyse your business idea 4 Analyse yourself 4
Business planning 5
Regular review 5
Distributing & protecting your plan 5
Advice and support 6 Attending business events 6 Taking on a mentor or business coach 6
Using the Template 7
Template overview 8 Title page 8 Business Plan Summary 9 The Business 12 The Market 21 The Future 24 The Finances 25 Supporting documentation 31
Glossary 32

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This Business Plan Guide and the accompanying Business Plan Template have been developed by business.gov.au, the Australian Government's principal business resource, located within the Department of Innovation,
If you have not registered your business name, add |Visit our Register your business name page. |
| |your proposed business name | |
|Main business address |Enter your main business address. This can be your home address if you are a home-based business or your head | |
| |office if you have more than one location. | |
|ABN |Enter your Australian Business Number. If you are a business and have registered for an ABN enter it here. |Visit our Register for an Australian Business Number |
| | |(ABN) page.
What is the anticipated demand for your products/services? These answers | |
| |should briefly summarise your answers under the main products/services section. | |
|The Market |
|Target market |Who are you selling to? Why would they buy your products/services over others? |Visit our Researching your market page. |
| |This answer should briefly summarise your answers under the main Market section. | |
|Marketing strategy |How do you plan to enter the market? How do you intend to attract customers? How and why will this work? |Visit our How do I promote my business? page.