Business Hnd Gu2

The Marketing strategy of Toyota in China market

Table of Contents

Planning Stage
Section 1: Brief 5 1.0 Title of the Project 5 2.0 Objectives of the Projects 5 3.0 Statement of Issues to be Investigated 5 4.0 Reasons for the Choice of Issue and how this Issue Directly Relates to Topics 6 5.0 Covered as Part of the Group Award 6 6.0 Justification for Choice of Businesses 6 7.0 TOYOTA Access to Information of Method 7 8.0 The Method of Research Need to make use of in the Project 7 9.0 Statement of Criteria 8 9.1 Analyze the 4P theories of Philip Kotler which have been Affected the TOYOTA 8 9.2 Generic strategies— MichaelPoter 8
Section 2: Planing 9 1.0 Timesheet 9 2.0 Identification of the Resources Including Time Needed to Carry out the Investigation 10

Developing Stage
Executive Summary 13
Methods 13 1.0 Introduction 14 2.0 Finding 14 2.1 The Use of SPELT Analysis of the External Environment Faced by Toyota 14 2.2 Sale Promotion 16 2.3 Toyota’s Financial Data and Market Share 18 2.4 The Impacts of the Product Life Cycle 19 3.1 Analyze the 4P Theories of Philip Kotler which have been Affected the TOYOTA 22 3.2 Generic Strategies – Michael Porter 24 4.0 Conclusion from Assessment 26 5.0 Recommendation 26 6.0 References 28
Appendix 1 29

Evaluating Stage Section 1: Assessment the Objectives 34 Section 2: Analysis the Effectiveness of Planning and Development stages 34 Section 3: Strengths and Weaknesses of the Report 35 Section 4: Recommendations for Future Investigations 36

Planning stage

Section 1: Brief

1.0 Title of the Project

The investigation marketting strategics of Toyota in China.

2.0 Objectives of the Projects

The objective of the project in the following. • In the international market, Toyota's facing the external environment

References: Toyota announced a second-half cash dividend for the six months which ended on 31st March, 2007. Toyota: Annual Cash Flow Statement (a summary) Cash from operating activities in 2007(period ended on 31st March,2007):Yen 3,238,173.0 million Cash from operating activities in 2006(period ended on 31st March,2006):Yen 2,515,480.0 million Cash from financing activities in 2007(period ended on 31st March,2007):Yen 881,768.0 million Cash from financing activities in 2006(period ended on 31st March,2006):Yen 876,911.0 million Net change in cash in 2007(period ended on 31st March,2007):Yen 330,992.0 million Net change in cash in 2006(period ended on 31st March,2006):Yen 85,634.0 million Toyota: Annual Balance Sheet ( a summary) Total current assets in 2007(period ended on 31st March,2007):Yen 11,784,123.010 million Total current assets in 2006(period ended on 31st March,2006):Yen 735,222.0 million Total assets in 2007 (period ended on 31st March,2007):Yen 32,574,779.028 million Total assets in 2006 (period ended on 31st March,2006):Yen 731,595.024 million Total current liabilities in 2007(period ended on 31st March,2007):Yen 11,767,170.010 million Total current liabilities in 2006(period ended on 31st March,2006):Yen 028,735.0 million Total liabilities in 2007 (period ended on 31st March,2007):Yen 20,738,687.018 million Total liabilities in 2006 (period ended on 31st March,2006):Yen 171,146.015 million Total equity in 2007 (period ended on 31st March,2007):Yen 11,836,092.010 million Total equity in 2006 (period ended on 31st March,2006):Yen 560,449.0 million Toyota: Annual Income Statement Total revenue in 2007 (period ended on 31st March,2007):Yen 23,948,091.021 million Total revenue in 2006 (period ended on 31st March,2006):Yen 036,909.018 million Gross profit in 2007 (period ended on 31st March,2007):Yen 4,719,698.0 million Gross profit in 2006(period ended on 31st March,2006):Yen 4,091,965.0 million Operating income in 2007 (period ended on 31st March,2007):Yen 2,238,683.0 million Operating income in 2006 (period ended on 31st March,2006):Yen 1,878,342.0 million Income before tax in 2007 (period ended on 31st March,2007):Yen 2,382,516.0 million Income before tax in 2006 (period ended on 31st March,2006):Yen 2,087,360.0 million Income after tax in 2007 (period ended on 31st March,2007):Yen 1,484,204.0 million Income after tax in 2006 (period ended on 31st March,2006):Yen 1,292,207.0 million Net income in 2007 (period ended on 31st March,2007):Yen 1,644,032.0 million Net income in 2006 (period ended on 31st March,2006):Yen 1,372,180.0 million Evaluating Stage