Business Ia
Business and Management 1A
Should Hari Shankar & Sons adapt new strategies to decrease the gold carrot in jewellery in order to aim at mass media?
Table of Contents
Letter of authenticity
Acknowledgement
Executive Summary 3
Research Proposal 4
1. Introduction ……………………………….................. 5 2. Methodology …………………………………............... 6 3. Results and Data Findings …………………………… 7 a. Traditional jewellery market.................... 7 b. Branded jewellery market......................... 7 c. Customization........................................... 8 i. Home delivery ii. Low carat (13-18) jewellery. d. Jewellery market shift last 4 years............. 9 e. Demand for gold. f. Branded jewellery invasion g. Govt. act and approval. 4. Analysis and decision tree……………………………………… 10 h. Financial analysis iii. Decision Tree i. Non-financial analysis iv. Force field analysis 11 v. Ansoff Matrix 12 5. Conclusion and Recommendation........................ 13 6. SWOT Analysis................................................................ 14 7. Bibliography ................................................................ 15 8. Appendices ................................................................. 17
Executive Summary
There are certain customise services on which this business has to work on. Cut throat competition in market has pressurized the supplier to work on new parameter to grab the attention of customer and survive in the market for longer. Various players in this particular segment are holding strong position like Tanishq, gili, gitanjali, asmi nakshatra, aurra, agni etc.
Scope of Analysis: The analysis is done on the basis of primary
Should Hari Shankar & Sons adapt new strategies to decrease the gold carrot in jewellery in order to aim at mass media?
Table of Contents
Letter of authenticity
Acknowledgement
Executive Summary 3
Research Proposal 4
1. Introduction ……………………………….................. 5 2. Methodology …………………………………............... 6 3. Results and Data Findings …………………………… 7 a. Traditional jewellery market.................... 7 b. Branded jewellery market......................... 7 c. Customization........................................... 8 i. Home delivery ii. Low carat (13-18) jewellery. d. Jewellery market shift last 4 years............. 9 e. Demand for gold. f. Branded jewellery invasion g. Govt. act and approval. 4. Analysis and decision tree……………………………………… 10 h. Financial analysis iii. Decision Tree i. Non-financial analysis iv. Force field analysis 11 v. Ansoff Matrix 12 5. Conclusion and Recommendation........................ 13 6. SWOT Analysis................................................................ 14 7. Bibliography ................................................................ 15 8. Appendices ................................................................. 17
Executive Summary
There are certain customise services on which this business has to work on. Cut throat competition in market has pressurized the supplier to work on new parameter to grab the attention of customer and survive in the market for longer. Various players in this particular segment are holding strong position like Tanishq, gili, gitanjali, asmi nakshatra, aurra, agni etc.
Scope of Analysis: The analysis is done on the basis of primary
Bibliography: Barratt, Michael, and Andy Mottershead. A Level Business Studies. New York: Longman, 2000. India today international, 2006 Cases In Strategic Management - Page 25, Mital