Preview

Business in New Asia: Sony

Satisfactory Essays
Open Document
Open Document
607 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business in New Asia: Sony
Sony Corporation
Business in New Asia
Prof. Wiboon
Meijuan Xu

overview of Contents
• Brief environmental analysis of the company’s current situation

• Brief explanation of the decision(s) facing them

• Brief recommendation of what they should do

Overview of company
• COMPANY: Sony, a company founded in 1946 with one of the most famous global brand names.
• SONY’S DNA: A distinctive will and drive to generate new value
• MAIN BUSINESSES: Sony operates primarily as a consumer electronics firm. For many years Sony dominated the consumer electronics market: from Sony Walkman to its Trinitron TVs, Sony innovations in the consumer electronics space were unparalleled. It was organized around three largest business divisions: electronics, entertainment, and financial services.
• EMPLOYEES: Sony in 2013 was an enormously complex company employing 146,000 employees.
• PERFORMANCE: Due to its complexity of the corporate structure, fell from market dominance, and loss of focus, Sony’s financial and operating performance are both not satisfying. Now Sony is losing money in its consumer electronics business and is having bottom-line success in its entertainment business.

Situational Analysis
Situational
Analysis

Sony consumer
Electronics

Sony
Entertainment

Internal Analysis

• Global brand name Strong financial support from banks
• Poor financial performance Lost dominance

• Profitable
Great leadership under Michael
Lynton
• Isolation management from its parent company External Analysis

• Emerging countries • Competition
Demand decreasing
Mobile business far behind Apple and
Samsung

• Expansion overseas • Competitors

Financial Analysis
Sony’s three large business divisions:
Electronics
Entertainment
Financial services
Profitable
businesses:
Financial Services
Music
Pictures
Devices
*All electronics segments are declining (too BAD)

Comparison of Sce and
SPE

=> Electronics Segment lost money in four years and had almost no profit in two other years due to


References: Inkpen, Andrew. "Sony Corporation –is the Sum Greater than the Parts." Thunderbird School of Global Management Harrison, Denise. "Sony | Simplified Strategic Planning Blog." Simplified Strategic Planning Blog RSS. N.p., 7 Nov. 2014. Web. 9 Nov. 2014. "Sony Corporation Global Headquarters." Sony Global. N.p., Web. 8 Nov. 2014.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Favorite Brand Paper 1
    • 760 Words
    • 3 Pages

    Favorite Brand Paper 1

    Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that deals with consumer satisfaction, and gives them a comprehensive identity within the technology industry.…

    • 760 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Mgt 498 Environmental Scan Research Paper
    • 936 Words
    • 4 Pages

    Mgt 498 Environmental Scan Research Paper

    Their competitors are giving them a hard time like Microsoft with the x box or companies that make televisions also. Besides losing its ability to innovate, Sony also has been to slow in answering to the shift of market demand "How Can Sony Regain Its Competitive Advantage?" (2012). Lower-cost manufacturers from South Korea, China and South American companies, are increasingly undercutting Sony making it harder for them to charge a premium for its products. In 2001, Sony went into a combined venture with Swedish telecommunications equipment company Ericsson. There was no stimulus on the part of Sony to create a superior smartphone product which could gather a premium as the Apple iPhone did. If Sony is to recover its competitive advantage, they need to get back to creating innovative products that consumers see as unique and provides value. Consumers have much more choosing power and competition is…

    • 936 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Welcome to the World of Sony - Unless the Yen Keeps Rising
    • 4982 Words
    • 20 Pages

    Welcome to the World of Sony - Unless the Yen Keeps Rising

    Foreign direct investment (FDI) plays an extraordinary and growing role in global business. It can provide a firm with new markets and marketing channels, cheaper production facilities, access to new technology, products, skills and financing. For a host country or the foreign firm which receives the investment, it can provide a source of new technologies, capital, processes, products, organizational technologies and management skills, and as such can provide a strong impetus to economic development. Foreign direct investment, in its classic definition, is defined as a company from one country making a physical investment into building a factory in another country. The direct investment in buildings, machinery and equipment is in contrast with making a portfolio investment, which is considered an indirect investment. In recent years, given rapid growth and change in global investment patterns, the definition has been broadened to include the acquisition of a lasting management interest in a company or enterprise outside the investing firm’s home…

    • 4982 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Internationalization of Japanese Electronic Company
    • 3490 Words
    • 14 Pages

    Internationalization of Japanese Electronic Company

    This report deals with the internationalization of a Japanese company called Elecdyne. Elecdyne is located in Tokyo, Japan, and has manufactured electronic consumer goods since 1990. At the moment Elecdyne employs 100 staff to manufacture products such as DVD players, VCR players, mp3 players and hifi equipment.…

    • 3490 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    International Business
    • 268 Words
    • 2 Pages

    International Business

    The world's poorest countries are at a competitive disadvantage in every sector of their economies. They have little to export. They have no capital; their land is of poor quality; they often have too many people given available work opportunities; and they are poorly educated. Free trade cannot possibly be in the interests of such nations! Discuss.…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nike Annual Report
    • 798 Words
    • 4 Pages

    Nike Annual Report

    Sony or Sony Corporation is a multinational corporation based in Japan. Its headquarters are located in Tokyo, and it is currently the fifth largest media conglomerate in the world with revenues estimated at over $77.20 billion. The company is primarily involved in the production of consumer and professional electronic products.…

    • 798 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Sony

    • 848 Words
    • 3 Pages

    Sony

    Sony holds the view that the OLED technology provides a markedly improved picture and it will be the basis for the next generation of television. At the same time, even very small televisions using the new OLED technology are significantly more expensive than LCD sets, and Sony fears that high prices could cause the limitation of sales. In recent years, Sony has been struggled and wants to ensure that it’s back on more sound footing before making the investment necessary to successfully commercialize the OLED technology now. In making this decision, Sony is taking the risk that it will lose the advantages that could come with being the top in the OLED market, also gain extra benefits associated with being an innovator in the technology industry. (Meanwhile, other companies such as LG Electronics and Samsung are making their own OLED televisions, and positioning themselves to gain first mover advantages.)…

    • 848 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    international business
    • 849 Words
    • 5 Pages

    international business

    The ability to keep ‘up to date’ on legislative and regulatory matters and changes, and determine their effects on business performance, management planning and decision making…

    • 849 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    National Culture in Sony
    • 337 Words
    • 2 Pages

    National Culture in Sony

    As mentioned earlier, Sony is a Japanese company with its operations all around the world. The…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Opportunities, Threats and Competition Od Sony Essay Example
    • 1129 Words
    • 5 Pages

    Opportunities, Threats and Competition Od Sony Essay Example

    ‘Sony’s largest regional growth economic opportunity exists in emerging markets, led by the BRIC countries-Brazil, Russia, India and China. These four nations are some of the world’s fastest-growing economies and represent over 40% of its population. It has already achieved considerable success in India, with the strong presence of its film, television and music content complementing its electronics business. The group plans to replicate this model in the other BRIC countries and other emerging markets. Sony plans to double its revenues from the BRIC countries over the next three years. It achieved JPY1,000 billion in revenues from the BRIC countries (including Sony Ericsson and Sony BMG Music Entertainment) in FY2007, and it…

    • 1129 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    east asian business
    • 2179 Words
    • 9 Pages

    east asian business

    Explaining Asia's double digit growth- Is there and “Asian model” which has helped countries such as the four tigers (South Korea, Taiwan, Singapore and Hong Kong” as well as NIC's (Malaysia, Indonesia and Thailand + PRC double digit growth from 1978.…

    • 2179 Words
    • 9 Pages
    Good Essays
    Read More
  • Powerful Essays

    International Business -China
    • 5598 Words
    • 23 Pages

    International Business -China

    Before the Chinese Communists Party (CCP) came to China to gain the power control of the country, the economics of China was mainly based on agriculture for many centuries. The economy of China could not be separated from Mao. Mao was the chairman of CCP in China from the year 1943 to 1976. Mao was calles as Chairman Mao or The Great Leader Chairman Mao. During the Mao period, most of the Chinese citizens were poor people except for the political elite people in China. During the Mao era, China economics was mainly emphasized on the heavy industry. The success of the heavy industries in china was measured on the quantity of the steels that have been produced and the barrel of the oil that was pumped from the ground. The first Five Year Plan in China was developed from the year 1953. The Five Year Plans was developed to help sustaining the economics of China initially. Mao then continued to sustain the economy with ‘The Hundred Flowers Campaign’ during the year 1957. During the Hundred Flowers Campaign, Mao indicated to received and considered different opinions on how China should be governed. Many liberal and intellectual Chinese began to questioning and opposing the leadership of Mao. After the Hundred Flowers Campaign, it then moved on to the ‘Great Leap Forward” from 1958 to 1959’ which was the Second Five Year Plan. Great Leap Forward Plan was created to increase the production of the industrial and agricultural industries. Great Leap Forward Plan was an alternative plan for economic growth focusing on the heavy industries. Great Leap Forward Plan has not proved to be a successful as planned. The number of starvation of the citizens has increased. However, the plan then changed again at the year 1966, to the new plan that was called as ‘Great Proletarian Cultural Revolution’ that only lasts until the year 1976. These plans were unrealistic as it brings the economics of China to the disaster.…

    • 5598 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    International Business
    • 1789 Words
    • 8 Pages

    International Business

    Branching out to Nigeria. They serve different kinds of pizza(pepperoni pizza, chicken pizza etc.) they do not only serve pizza but side dishes like salads, breadsticks, garlic bread etc. Considering they plan on moving business to Nigeria there are factors that should be considered. Pizza Hut can’t just decide to go international, they have to plan and do some research before they do. Just because the finance is there doesn’t not mean the business will be successful overseas, after a while the money will eventually finish due to lack of profit after all the expenses paid for. Some of the things that should be put into consideration when moving a business abroad are culture, socio cultural components and the Hofstede’s four cultural value dimensions. Before…

    • 1789 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    International Business
    • 3067 Words
    • 13 Pages

    International Business

    Instructors: Phone: e-mail: Office: Office hours: Hermann Juergens 514-398-4000 hermann.juergens@mcgill.ca Bronfman 501 Bronf. 501 by appointment Nicholas Matziorinis 514 398- 4000 nicholas.matziorinis@mcgill.ca Bronfman 501 Bronf. 501 by appointment…

    • 3067 Words
    • 13 Pages
    Good Essays
    Read More
  • Powerful Essays

    International business -ISBM answers
    • 827 Words
    • 4 Pages

    International business -ISBM answers

    In the early 1980s, as Fuji launched an aggressive export drive, Kodak was attacked in the North American & European markets. Fuji was taking over the markets & made Kodak realize that it was time to be alert & more aggressive. This led to the decision of being more defensive & thus Kodak started considering Japanese market more seriously.…

    • 827 Words
    • 4 Pages
    Powerful Essays
    Read More

Related Topics