Business Information Systems - Knowldege Management
Business Intelligence
ABSTRACT
On the basis of the decision making stands information, as one of the main elements that determine the evolution of our-days society. As a consequence, data analysis tends to become a priority in the activity of an organization for decision making. The diversity and the dynamic evolution of tools and technologies from Business Intelligence category, represent a positive factor,with a decisive role, in the evolution of decision making systems and implicit in increasing quality of decisions. For an organization, Business Intelligence technologies are strong and complex tools for analysis, reporting and prognosis in which the core is data warehouse. This paper aims to highlight the essential role of Business Intelligence in order to increase the quality and timeliness of inputs to the decision process.
Keywords: business intelligence, competitive advantage, knowledge, decision making, organisational performance, sustainability
Introduction
In today’s highly competitive environment, business organizations need to act fast in order to secure their financial situations and their market positions. Firms are continuously striving for ways to attain a sustainable competitive advantage. They need to count more on their internal distinguished strengths to provide more added customer value, strong differentiation and extendibility. Business decision making is a highly complicated process that most business organizations need to survive in the competitive environment which becomes progressively restraining. This type of competition shows that there is an increasing need for informational assistance to facilitate decision makers to produce fast, in time and accurate decisions.
Statement of the problem
Information technology is the enabler that supports the core business of an organization (Evans, 2003:2). However it is important to establish the best information solution that not only supports the goals and operations of an
ABSTRACT
On the basis of the decision making stands information, as one of the main elements that determine the evolution of our-days society. As a consequence, data analysis tends to become a priority in the activity of an organization for decision making. The diversity and the dynamic evolution of tools and technologies from Business Intelligence category, represent a positive factor,with a decisive role, in the evolution of decision making systems and implicit in increasing quality of decisions. For an organization, Business Intelligence technologies are strong and complex tools for analysis, reporting and prognosis in which the core is data warehouse. This paper aims to highlight the essential role of Business Intelligence in order to increase the quality and timeliness of inputs to the decision process.
Keywords: business intelligence, competitive advantage, knowledge, decision making, organisational performance, sustainability
Introduction
In today’s highly competitive environment, business organizations need to act fast in order to secure their financial situations and their market positions. Firms are continuously striving for ways to attain a sustainable competitive advantage. They need to count more on their internal distinguished strengths to provide more added customer value, strong differentiation and extendibility. Business decision making is a highly complicated process that most business organizations need to survive in the competitive environment which becomes progressively restraining. This type of competition shows that there is an increasing need for informational assistance to facilitate decision makers to produce fast, in time and accurate decisions.
Statement of the problem
Information technology is the enabler that supports the core business of an organization (Evans, 2003:2). However it is important to establish the best information solution that not only supports the goals and operations of an