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Section I: Theory[16 marks]Please answer all of the following questions. Your answers should be concise, but in sentence form. Compare the responsibilities of a CTO and CPO
Chief Privacy Officer (CPO)
Responsible for ensuring the ethical and legal use of information
Many CPOs are lawyers by training
Chief Technology Officer (CTO)
Responsible for ensuring the throughput, speed, accuracy, availability, and reliability of IT
[4 marks]
‘Broad cost leadership’ is one of Porter’s three generic strategies when entering a new market. Identify one of the other strategies and compare the two.
Organizations typically follow one of Porter’s three generic strategies when entering a new market: Broad cost leadership Broad differentiation Focused strategy
Cost Leadership Strategy : This strategy involves the organization aiming to be the lowest cost producer and/or distributor within their industry. Eg: Toyota
Focus (Niche) Strategy: Under a focus strategy a business focuses its effort on one particular segment of the market and aims to become well known for providing products/services for that segment. Focused strategies concentrate on either cost leadership or differentiation. Eg: Kia
2 marks]
Explain, with examples, the difference