Business Intelligence
Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:
Select one:
a. more efficient marketing campaigns
b. increased mailings and response rates
c. increased repeat sales
d. better customer experience and retention
On the commercial side, the most common use of data mining has been in ________ sectors.
Select one:
a. manufacturing and heath care
b. online retail and government
c. R&D and scientific
d. finance, retail, and health care
The term data mining was originally used to ________.
Select one:
a. describe the process through which previously unknown patterns in data were discovered
b. include most forms of data analysis in order to increase sales
c. All of the above
d. describe the analysis of huge datasets stored in data warehouses
In an article in Harvard Business Review, Thomas Davenport (2006) argued that the latest strategic weapon for companies is ________.
Select one:
a. customer relationship management
b. analytical decision making
c. Online auctions
d. E-commerce
Data mining is tightly positioned at the intersection of many disciplines. Those disciplines include all of the following except:
Select one:
a. statistics
b. management science
c. information systems and databases
d. logistics
Why has data mining gained the attention of the business world?
Select one:
a. All of the above
b. Consolidation and integration of database records, which enables a single view of customers and vendors.
c. More intense competition at the global scale driven by customers' ever-changing needs and wants in an increasingly saturated marketplace.
d. Significant reduction in the cost of hardware and software for data storage and processing.
What is a major characteristic of data mining?
Select one:
a. The miner needs sophisticated programming skill.
b. Data are often buried within numerous small databases, which sometimes contain data from several
Select one:
a. more efficient marketing campaigns
b. increased mailings and response rates
c. increased repeat sales
d. better customer experience and retention
On the commercial side, the most common use of data mining has been in ________ sectors.
Select one:
a. manufacturing and heath care
b. online retail and government
c. R&D and scientific
d. finance, retail, and health care
The term data mining was originally used to ________.
Select one:
a. describe the process through which previously unknown patterns in data were discovered
b. include most forms of data analysis in order to increase sales
c. All of the above
d. describe the analysis of huge datasets stored in data warehouses
In an article in Harvard Business Review, Thomas Davenport (2006) argued that the latest strategic weapon for companies is ________.
Select one:
a. customer relationship management
b. analytical decision making
c. Online auctions
d. E-commerce
Data mining is tightly positioned at the intersection of many disciplines. Those disciplines include all of the following except:
Select one:
a. statistics
b. management science
c. information systems and databases
d. logistics
Why has data mining gained the attention of the business world?
Select one:
a. All of the above
b. Consolidation and integration of database records, which enables a single view of customers and vendors.
c. More intense competition at the global scale driven by customers' ever-changing needs and wants in an increasingly saturated marketplace.
d. Significant reduction in the cost of hardware and software for data storage and processing.
What is a major characteristic of data mining?
Select one:
a. The miner needs sophisticated programming skill.
b. Data are often buried within numerous small databases, which sometimes contain data from several