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Business Isu
BUSINESS ISU REPORT ON NEW ZEALAND

BUSINESS REPORT – NEW ZEALAND

PRESENTED TO

Mr. G. Cox

BBB 4M0

Department of Business Studies

Turner Fenton Secondary School

December 21st, 2012
By
Henna Shergill
412437

TABLE OF CONTENTS

PAGE 1 TITLE

PAGE 2 TABLE OF CONTENTS

PAGE 3 RESEARCH CURRENT CONDITIONS

PAGE 4 ECONOMIC CONDITIONS

PAGE 5 CURRENCY STABILITY

PAGE 6 MAJOR INDUSTRIES

PAGE 7 INFRASTRUCTURE

PAGE 8 DEMOGRAPHIC TRENDS

PAGE 9 CULTURAL ANALYSIS

PAGE 10 POLITICAL CONDITIONS

PAGE 11 MARKETING PLAN

PAGE 12 COMPETITION

PAGE 13 SWOT ANALYSIS

PAGE 14 MARKETING MIX

PAGE 15 PRICE OF LOUPHA

PAGE 16 PRICE COMPARISON

PAGE 17 DISTRIBUTION

PAGE 18 TYPES OF PROMOTION

PAGE 19 END NOTES

PAGE 20 END NOTES

RESEARCH: LOUPHA SOAP

CURRENT CONDITIONS

( GDP: $ 122.193 billion, NZ$ 148.050 billion (2011 Estimate) GDP per Capita: $ 27 668, NZ$ 33 522 (2011 Estimate)[i]

( QUALITY OF LIFE

NEW ZEALAND

Human Development Index: 0.908 Index of Economic Freedom: Overall Score – 82 (5th) World Rank – 4 Region Rank – 4 of 41
- New Zealand’s economic freedom score is 82.1 making its economy the fourth freeist in the 2012 index
- It’s score is 0.2 points worse than last year reflecting modest declines in investment freedom and the control of government spending that offset and improvement in fiscal freedom
- New Zealand ranked 4th out of 41 countries in the Asia-Pacific Region and its score is far above the world and regional averages[ii] CANADA Human Development Index: 0.908 (6th) Index of Economic Freedom: Overall Score – 80 World Rank – 6 Region Rank – 1 of 3
- Canada’s economic score is 79.9 making it the 6th

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