BUSINESS REPORT – NEW ZEALAND
PRESENTED TO
Mr. G. Cox
BBB 4M0
Department of Business Studies
Turner Fenton Secondary School
December 21st, 2012
By
Henna Shergill
412437
TABLE OF CONTENTS
PAGE 1 TITLE
PAGE 2 TABLE OF CONTENTS
PAGE 3 RESEARCH CURRENT CONDITIONS
PAGE 4 ECONOMIC CONDITIONS
PAGE 5 CURRENCY STABILITY
PAGE 6 MAJOR INDUSTRIES
PAGE 7 INFRASTRUCTURE
PAGE 8 DEMOGRAPHIC TRENDS
PAGE 9 CULTURAL ANALYSIS
PAGE 10 POLITICAL CONDITIONS
PAGE 11 MARKETING PLAN
PAGE 12 COMPETITION
PAGE 13 SWOT ANALYSIS
PAGE 14 MARKETING MIX
PAGE 15 PRICE OF LOUPHA
PAGE 16 PRICE COMPARISON
PAGE 17 DISTRIBUTION
PAGE 18 TYPES OF PROMOTION
PAGE 19 END NOTES
PAGE 20 END NOTES
RESEARCH: LOUPHA SOAP
CURRENT CONDITIONS
( GDP: $ 122.193 billion, NZ$ 148.050 billion (2011 Estimate) GDP per Capita: $ 27 668, NZ$ 33 522 (2011 Estimate)[i]
( QUALITY OF LIFE
NEW ZEALAND
Human Development Index: 0.908 Index of Economic Freedom: Overall Score – 82 (5th) World Rank – 4 Region Rank – 4 of 41
- New Zealand’s economic freedom score is 82.1 making its economy the fourth freeist in the 2012 index
- It’s score is 0.2 points worse than last year reflecting modest declines in investment freedom and the control of government spending that offset and improvement in fiscal freedom
- New Zealand ranked 4th out of 41 countries in the Asia-Pacific Region and its score is far above the world and regional averages[ii] CANADA Human Development Index: 0.908 (6th) Index of Economic Freedom: Overall Score – 80 World Rank – 6 Region Rank – 1 of 3
- Canada’s economic score is 79.9 making it the 6th