business level 2 p1
Arts Media & Enterprise
CROSS COLLEGE ASSIGNMENT BRIEF –PART 1
Course
BTEC L3 90 credit Diploma in Business
AWB Qualication Title
Level 3 Diploma in Business
Unit - NAME & NO
Unit 9: Creative Product Promotion
LEVEL
3
Assignment Title
The Promotional Drive
Lecturer/Assessor
Amrik Singh
Issue date
17/10/2014
Interim submission date
14/11/2014
final Submission date
14/12/2014
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE
Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
Scenario
As a learner on the BTEC National Diploma in Business course, you may be considering continuing your studies at university, and may already be on the receiving end of a university promotional campaign. Therefore, in this assignment you have the opportunity to examine the promotional skills of a selected institution in more depth.
You are required to compare two organization’s promotional campaigns. In choosing your organizations, you could select organizations which are currently running a promotional campaign that you would like to investigate. This might be a retailer or manufacturer in a competitive market such as the car, food or clothing industries, travel and tourism, hospitality& catering or any industry that interest you.
Sources of information
To help you decide, you could peruse the magazine ‘Campaign or Marketing Week’ to see which companies are currently in the marketing news, or you could
CROSS COLLEGE ASSIGNMENT BRIEF –PART 1
Course
BTEC L3 90 credit Diploma in Business
AWB Qualication Title
Level 3 Diploma in Business
Unit - NAME & NO
Unit 9: Creative Product Promotion
LEVEL
3
Assignment Title
The Promotional Drive
Lecturer/Assessor
Amrik Singh
Issue date
17/10/2014
Interim submission date
14/11/2014
final Submission date
14/12/2014
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE
Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
Scenario
As a learner on the BTEC National Diploma in Business course, you may be considering continuing your studies at university, and may already be on the receiving end of a university promotional campaign. Therefore, in this assignment you have the opportunity to examine the promotional skills of a selected institution in more depth.
You are required to compare two organization’s promotional campaigns. In choosing your organizations, you could select organizations which are currently running a promotional campaign that you would like to investigate. This might be a retailer or manufacturer in a competitive market such as the car, food or clothing industries, travel and tourism, hospitality& catering or any industry that interest you.
Sources of information
To help you decide, you could peruse the magazine ‘Campaign or Marketing Week’ to see which companies are currently in the marketing news, or you could