Business-Level and Corporate-Level Strategy

Introduction Knowing your business-level and corporate-level strategy can maximize the life of your organization. The business-level strategy focus on creating a value offering that is appealing to consumers while also being cost-effective. The business-level strategies determine who they will serve, what product or service will meet the needs of their targeted customers, and how they will keep their customers satisfied (Harvard, 2012). Corporate-level strategies help drive an organization and help determine what types of business and functional-level managers will choose to maximize on long-run profitability. Corporate-level strategies allow the organization to select the right pricing option that will allow them to maximize on profits. In general, corporate-level strategy deals with the organization as a whole. It examines what the business does and makes command decisions, including whether the business should diversify into different areas, leave product lines behind or develop specific partnerships with other companies (Lacoma, 2012). As we look closer into the organization, we will examine the roles firm’s core competencies play in the decision to diversity into a new business and determine why unrelated diversification have a worse performance record than related diversification.
The roles firm’s core competencies play
Core competencies are the collective learning in organizations, and involve how to coordinate diverse production skills and integrate multiple streams of technologies. It is communication, an involvement and a deep commitment to working across organizational boundaries. It plays an important role in the organization because it gives the organization more opportunity to work with other of different skills and background. When the firm incorporate core competencies it give them ability to become more creative and more competitive (Core Competencies, 2012).
Unrelated diversification verse related on performance
Unrelated