business level strategy of maruti suzuki
Business level strategy of Maruti-suzuki nd its competitor
Primary Activities
• Plants at Manesar & Gurgaon; 7600 employees • Partnership approach with all stakeholders FIRM
• Annual General MeetingsINFRASTRUCTURE
• IR Cell
• Production Management System aimed at achieving manufacturing supremacy through Japanese principles of 5S, 3G & 3K
• Major component of variable pay ensures alignment of employees with organization HUMAN
• Innovation forms a core value & is highly encouraged
• Company is treated as family with events like Parivar Milan & Family RESOURCE Day • Maruti Recruitment System (MARS) comprising technical aptitude test MANAGEMENT followed by technical & HR interview.
• Classroom training is reinforced through e-learning modules • MSPIN issued to all employees
INBOUND OUTBOUND OPERATIONS LOGISTICS LOGISTICS
Just-In-Time (pioneered by • Eliminates unnecessary costs
• Presence in 500 cities Toyota) using Lean Manufacturing
• 300+ distributors• Huge savings on inventory
• Maintains constant prices by
• 1600+ service stations management costs using Value Added Value Engineering • 16 warehouses
• Sound demand management system
• K-Engine (fuel efficient) Plant
• True value dealership model
• Implementation of Logistics used in many models & well
• Decent margins to dealers improvement systems received by customers
• Manufacturing supremacy rests on ideals of Cost – each employee works as Costs Manager Quality - ‘Do it right first time’ Safety- ‘Home or Work place: Safety takes first place’
MARKETING & SALES SERVICE
• Anytime Maruti - 24*7 toll-free helpline
• Sales Operation Standards (SOS) - to attend to customer grievances Requirements in terms of infrastructure
• Maruti On road- Maintenance & Repair and workflow processes to be met at services dealership
• Maruti Finance – Car finance in 166 • Excellent after-sales service- 1600+ cities in partnership with SBI centers with detailed
Primary Activities
• Plants at Manesar & Gurgaon; 7600 employees • Partnership approach with all stakeholders FIRM
• Annual General MeetingsINFRASTRUCTURE
• IR Cell
• Production Management System aimed at achieving manufacturing supremacy through Japanese principles of 5S, 3G & 3K
• Major component of variable pay ensures alignment of employees with organization HUMAN
• Innovation forms a core value & is highly encouraged
• Company is treated as family with events like Parivar Milan & Family RESOURCE Day • Maruti Recruitment System (MARS) comprising technical aptitude test MANAGEMENT followed by technical & HR interview.
• Classroom training is reinforced through e-learning modules • MSPIN issued to all employees
INBOUND OUTBOUND OPERATIONS LOGISTICS LOGISTICS
Just-In-Time (pioneered by • Eliminates unnecessary costs
• Presence in 500 cities Toyota) using Lean Manufacturing
• 300+ distributors• Huge savings on inventory
• Maintains constant prices by
• 1600+ service stations management costs using Value Added Value Engineering • 16 warehouses
• Sound demand management system
• K-Engine (fuel efficient) Plant
• True value dealership model
• Implementation of Logistics used in many models & well
• Decent margins to dealers improvement systems received by customers
• Manufacturing supremacy rests on ideals of Cost – each employee works as Costs Manager Quality - ‘Do it right first time’ Safety- ‘Home or Work place: Safety takes first place’
MARKETING & SALES SERVICE
• Anytime Maruti - 24*7 toll-free helpline
• Sales Operation Standards (SOS) - to attend to customer grievances Requirements in terms of infrastructure
• Maruti On road- Maintenance & Repair and workflow processes to be met at services dealership
• Maruti Finance – Car finance in 166 • Excellent after-sales service- 1600+ cities in partnership with SBI centers with detailed