BUSINESS MANAGEMENT

ABM UNIVERSITY COLLEGE

STUDENT NO : 14/0165

NAME & SURNAME : SALMA ASVAT

PROGRAMME : DIPLOMA 1

MODULE : BUSINESS MANAGEMENT

LECTURERS NAME : MRS C S MHIZHA

DUE DATE : 16TH SEPTEMBER 2014

QUESTION ONE
BRIEFLY DISCUSS THE RESEARCH AND DEVELOPMENT FUNCTIONS UNDER THE FOLLOWING HEADINGS:
FUNCTIONS OF THE RESEARCH AND DEVELOPMENT DEPARTMENT.
DISCUSS THE FUNCTIONS OF BASIC RESEARCH.
DISCUSS THE FUNCTIONS OF PROBLEM BASED RESEARCH
DISCUSS THE FUNCTIONS OF APPLIED RESEARCH AND DEVELOPMENT
DISCUSS THE FUNCTIONS OF PATENT, TRADE MARKS AND SERVICE MARKS.

QUESTION 1
FUNCTIONS OF THE RESEARCH AND DEVELOPMENT DEPARTMENT.
A company's research and development department plays an integral role in the life cycle of a product. While the department usually is separate from sales, production and other divisions, the functions of these areas are related and often require collaboration. A thorough understanding of the functions of the research and development department allows you to maximize those duties at your small business, even if you don't have a big department.
New Product Research
Before a new product is developed, a research and development department conducts a thorough study to support the project. The research phase includes determining product specifications, production costs and a production time line. The research also is likely to include an evaluation of the need for the product before the design begins to ensure it is a functional product that customers want to use.
New Product Development
The research paves the way for the development phase. This is the time when the new product is actually developed based on the requirements and ideas created during the research phase. The developed product must meet the product guidelines and any regulatory specifications.
Existing Product Updates
Existing products of the company also fall under the scope of research and development. The department regularly evaluates the