Business Management Vrin
【Department】: International College - Tourism
【Class】: Sophomore 48201
【Course type】: Required course
【Course title】: Tourism Marketing 99458
【Credits】: 3 credits for spring semester
【Course info.】: Friday 9:10 to 12:10 / Classroom CC505
【Instructor】: Dr. Hsuan Hsuan Chang
Email: changtzu@mail.mcu.edu.tw
Office: P316 / Q518
Telephone: 03-3507001 ext 3581 / 3441
Cellar Phone: 0966056149
Office Hours: Tuesday / Wednesday / Friday
Work in Taipei: Monday / Thrusday
Course Goals This course- Tourism Marketing is designed to provide each student with an understanding of the concepts and systems underlying marketing processes in tourism and equips you with the necessary practical and analytical skills to work in the tourism sector or other areas of business and also a good knowledge of how marketing strategies play a role in these industries.
After taking this course, you will be able to: 1. Become familiar with the marketing management issues and challenges faced by tourism enterprises as well 2. as Destination Marketing Organizations (DMOs) at the National and Regional levels. 3. 2. Demonstrate an understanding of tourism product/service marketing concepts, issues and models. 4. Examine both domestic and international travel markets and how secondary data can be strategically used to plan for tourism marketing. 5. Understand the rationale for government involvement in tourism marketing at the regional and national levels. 6. Apply theoretical concepts to practical solutions by developing a tourism marketing plan for a product/service or destination. Apply the very latest thinking in tourism and marketing, integrating theory with practice. 7. Design, plan and implement effective tourism marketing strategies and utilise tourism information for marketing decision-making at strategic and operational levels
Course Subjects
The subjects for this course include: 1. The definition of tourism marketing. How tourism
【Class】: Sophomore 48201
【Course type】: Required course
【Course title】: Tourism Marketing 99458
【Credits】: 3 credits for spring semester
【Course info.】: Friday 9:10 to 12:10 / Classroom CC505
【Instructor】: Dr. Hsuan Hsuan Chang
Email: changtzu@mail.mcu.edu.tw
Office: P316 / Q518
Telephone: 03-3507001 ext 3581 / 3441
Cellar Phone: 0966056149
Office Hours: Tuesday / Wednesday / Friday
Work in Taipei: Monday / Thrusday
Course Goals This course- Tourism Marketing is designed to provide each student with an understanding of the concepts and systems underlying marketing processes in tourism and equips you with the necessary practical and analytical skills to work in the tourism sector or other areas of business and also a good knowledge of how marketing strategies play a role in these industries.
After taking this course, you will be able to: 1. Become familiar with the marketing management issues and challenges faced by tourism enterprises as well 2. as Destination Marketing Organizations (DMOs) at the National and Regional levels. 3. 2. Demonstrate an understanding of tourism product/service marketing concepts, issues and models. 4. Examine both domestic and international travel markets and how secondary data can be strategically used to plan for tourism marketing. 5. Understand the rationale for government involvement in tourism marketing at the regional and national levels. 6. Apply theoretical concepts to practical solutions by developing a tourism marketing plan for a product/service or destination. Apply the very latest thinking in tourism and marketing, integrating theory with practice. 7. Design, plan and implement effective tourism marketing strategies and utilise tourism information for marketing decision-making at strategic and operational levels
Course Subjects
The subjects for this course include: 1. The definition of tourism marketing. How tourism