Business Manual

Table of Contents

Page

1. Preface 1
1.1 What is TOPSIM - General Management II? 1
1.2 The training objectives of TOPSIM - General Management II 1
1.3 Functional Areas Managed in TOPSIM - General Management II 2
2. Introduction 4
2.1 The Daily Observer - Business Section 4
2.2 In-House Memo at COPYFIX Inc. 5

3. The Functional Areas of COPYFIX Inc. 9
3.1 Sales 9
3.1.1 Product Description and Product Policy 9
3.1.2 Pricing Policy 10
3.1.3 Promotion Policy 10
3.1.3.1 Advertising 10
3.1.3.2 Corporate Identity and Corporate Image 11
3.1.4 Distribution Policy 11
3.1.5 Marketing Mix 11
3.1.6 Bulk Buyers / Requests for Bids 13
3.1.6.1 Sales to Bulk Buyers 13
3.1.6.2 Sales Through Requests for Bids (Tenders) 13
3.1.7 Insufficient Capacity to Supply 13
3.1.8 Customer Satisfaction 14
3.1.9 Market Research Report for the Industry 14
3.1.10 Inventory for Copy I 15
3.2 Research & Development 16
3.3 Purchasing 17
3.3.1 Demand and Price Conditions 17
3.3.2 Inventory for Input Materials/Parts 17
3.4 Production 18
3.4.1 Production Lines at the Start of the Game 18
3.4.2 Production Capacity Required 18
3.4.3 Means of Influencing Production Capacity 18
3.4.3.1 Investments 19
3.4.3.2 Disinvestments 19
3.4.3.3 Maintenance 19
3.4.3.4 Rationalization 20
3.4.3.5 Overtime Allotted to Production Lines 20
3.4.4 Investments in Environmental Technology 21
3.4.5 Rework 21
3.4.6 Factory Materials 21 3.5 Personnel 22
3.5.1 Labor Force at the Start of the Game 22
3.5.2 Potential Changes to the Workforce 22
3.5.2.1 Recruitment and Dismissals 22
3.5.2.2 Human Resources Planning (Purchasing and Administration) 22
3.5.3 Non-Salary Staff Costs 23
3.5.4 Employee Pension Plan 23
3.5.5 Production Staff Motivation 23
3.5.6 Personnel Report of Cost Centers 24
3.5.7 Overtime Production Staff 25
3.5.8 Productivity 25
3.5.8.1 Process Optimization Projects 25
3.5.8.2 In-Service Training 25
3.5.8.3 Productivity Index I 25
3.5.8.4