Business Manual
HENNES & MAURITZ INC.
GLOBAL MARKET
HEADQUATERS: SWEDEN
About H & M
According to the data published on the official website, H&M was established in Vasteras, Sweden in 1947 by Erling Persson. At the very beginning, when the first store was opened, it was actually given the name Hennes (the Swedish word for “hers”) because only women’s clothes were sold there at that time. Later in 1968, Erling Persson bought Mauritz Widforss, a hunting and gun store in Stockholm. Just from then, the men’s clothes began to be sold in the stores. Thus, soon Erling
Persson gave his company a new name Hennes & Mauritz (H&M in short) instead. In the following years, H&M kept expanding continuously. Especially after 1982, it expanded with a high speed.
It has over 2,300 stores in 43 countries and as of 2011 employed around 94,000 people. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.
The design team in the company’s Sweden office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia.
H&M has received global recognition for its designer collaborations, including Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Rei Kawakubo of Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel and Lanvin.
Picture 1
1. HEAD OFFICE
Organization Structure
PRODUCTION OFFICES
COUNTRY OFFICES
ADVERTISING
INTERIOR
EXPANSION
ACCOUNTS
FINANCE
DESIGN
IT
COMMUNICATION
INVESTOR
LOGISTICS
CSR
SECURITY
HUMAN
Fig 1
Figure 1 summarizes the organizational structure of H & M. The Head office is based in Sweden and this is where major decisions concerning the company are made. Other company branches based on different countries are run the same way
GLOBAL MARKET
HEADQUATERS: SWEDEN
About H & M
According to the data published on the official website, H&M was established in Vasteras, Sweden in 1947 by Erling Persson. At the very beginning, when the first store was opened, it was actually given the name Hennes (the Swedish word for “hers”) because only women’s clothes were sold there at that time. Later in 1968, Erling Persson bought Mauritz Widforss, a hunting and gun store in Stockholm. Just from then, the men’s clothes began to be sold in the stores. Thus, soon Erling
Persson gave his company a new name Hennes & Mauritz (H&M in short) instead. In the following years, H&M kept expanding continuously. Especially after 1982, it expanded with a high speed.
It has over 2,300 stores in 43 countries and as of 2011 employed around 94,000 people. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.
The design team in the company’s Sweden office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia.
H&M has received global recognition for its designer collaborations, including Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Rei Kawakubo of Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel and Lanvin.
Picture 1
1. HEAD OFFICE
Organization Structure
PRODUCTION OFFICES
COUNTRY OFFICES
ADVERTISING
INTERIOR
EXPANSION
ACCOUNTS
FINANCE
DESIGN
IT
COMMUNICATION
INVESTOR
LOGISTICS
CSR
SECURITY
HUMAN
Fig 1
Figure 1 summarizes the organizational structure of H & M. The Head office is based in Sweden and this is where major decisions concerning the company are made. Other company branches based on different countries are run the same way