Business Marketing Management Capstone Written Project
Step Ahead
Learning Center
Business Plan
April 2014
Xxxxxx Xxxxx
President
1000 W. 4th Ave.
Kennewick, WA 99336
(509)555-9876
stepahead.kennewick@gmail.com
The following document, solely for the purpose of information, is not a sale of securities from the company. The disclosure of information in this document is to be considered confidential. Step Ahead Learning Center owns this document. The reproduction of this document without the express written consent of the Step Ahead Learning Center will be punishable to the full extent of the law.
Table of Contents
A. Executive Summary 4
A.1 Business Identification 4
A.2 Mission, Goals and Objectives 5
A.3 Three Keys to Success 7
B. Company Summary 7
B.1 Industry History 7
B.2 Legal Form of Ownership 9
B.3 Location and Facilities 9
B.4 Management Structure 10
B.5 Products and Services 11
C. Market Analysis 13 C.1 Target Market 13 C.2 Industry Analysis 14 C.3 Competitive Analysis 15
D. Market Strategy 17 D.1 The 4 P’s 17 D.2 Price List 21 D.3 Selling Strategy 22 D.4 Sales Forecast 23
E. Implementation Strategy 25 E.1 Overall Strategy 25 E.2 Implementation 26 E.3 Control Plan 27
F. Financial Statement and Projections 29 F.1 Revenue and Cost Estimate 29 F.2 Forecasted Profit and Loss Statement 29 F.3 Forecasted Balance Sheet 30
G. Financial Report 31 G.1 Financial Projections 31 G.1a Breakeven Point 32 G.1b Financial Position 32 G.1c Capital/Investment Needs 33
References 34
A. Executive Summary The business plan is written for the Step Ahead Learning Center serving the children of Kennewick, Pasco, and Richland. The center educates young students in reading, writing, and math to meet or exceed the Common
Learning Center
Business Plan
April 2014
Xxxxxx Xxxxx
President
1000 W. 4th Ave.
Kennewick, WA 99336
(509)555-9876
stepahead.kennewick@gmail.com
The following document, solely for the purpose of information, is not a sale of securities from the company. The disclosure of information in this document is to be considered confidential. Step Ahead Learning Center owns this document. The reproduction of this document without the express written consent of the Step Ahead Learning Center will be punishable to the full extent of the law.
Table of Contents
A. Executive Summary 4
A.1 Business Identification 4
A.2 Mission, Goals and Objectives 5
A.3 Three Keys to Success 7
B. Company Summary 7
B.1 Industry History 7
B.2 Legal Form of Ownership 9
B.3 Location and Facilities 9
B.4 Management Structure 10
B.5 Products and Services 11
C. Market Analysis 13 C.1 Target Market 13 C.2 Industry Analysis 14 C.3 Competitive Analysis 15
D. Market Strategy 17 D.1 The 4 P’s 17 D.2 Price List 21 D.3 Selling Strategy 22 D.4 Sales Forecast 23
E. Implementation Strategy 25 E.1 Overall Strategy 25 E.2 Implementation 26 E.3 Control Plan 27
F. Financial Statement and Projections 29 F.1 Revenue and Cost Estimate 29 F.2 Forecasted Profit and Loss Statement 29 F.3 Forecasted Balance Sheet 30
G. Financial Report 31 G.1 Financial Projections 31 G.1a Breakeven Point 32 G.1b Financial Position 32 G.1c Capital/Investment Needs 33
References 34
A. Executive Summary The business plan is written for the Step Ahead Learning Center serving the children of Kennewick, Pasco, and Richland. The center educates young students in reading, writing, and math to meet or exceed the Common
References: Ginsburg, Leinward, and Decker. (n.d.). Office of superintendent of public instruction. Retrieved from http://www.k12.wa.us/CoreStandards/Mathematics U.S. department of education. (2010). Retrieved from http://www2.ed.gov/policy/elsec/leg/esea02/index.html EPS literacy and intervention. (2014). Retrieved from https://eps.schoolspecialty.com/ Sylvan learning. (2013). Retrieved from http://www.sylvanlearning.com/