Business Marketing of Pran
CONTENT
INTRODUCTION 1
HISTORY OF AGRICULTURAL MARKETING CO. LTD. 1
MARKETING MIX 3
PRODUCT 4
COMMUNICATION CHANNELS 4
DISTRIBUTION REVIEW: 4
PRODUCTION POSITIONING STRATEGY: 5
PRICING STRATEGY: 5
THE PROMOTIONAL TOOLS 5
FINDING SUMMARY 7
CONCLUSION 7
BIBLIOGRAPHY 9
INTRODUCTION
In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many challenges. Along with this they are also very much concerned about their promotional activities. The PRAN Agricultural Marketing Company Limited is one of them who are performing their marketing strategy very effectively.
HISTORY OF AGRICULTURAL MARKETING CO. LTD.
PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
Today, “PRAN” its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our
INTRODUCTION 1
HISTORY OF AGRICULTURAL MARKETING CO. LTD. 1
MARKETING MIX 3
PRODUCT 4
COMMUNICATION CHANNELS 4
DISTRIBUTION REVIEW: 4
PRODUCTION POSITIONING STRATEGY: 5
PRICING STRATEGY: 5
THE PROMOTIONAL TOOLS 5
FINDING SUMMARY 7
CONCLUSION 7
BIBLIOGRAPHY 9
INTRODUCTION
In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many challenges. Along with this they are also very much concerned about their promotional activities. The PRAN Agricultural Marketing Company Limited is one of them who are performing their marketing strategy very effectively.
HISTORY OF AGRICULTURAL MARKETING CO. LTD.
PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
Today, “PRAN” its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our
Bibliography: Kotler, Philip, Marketing Management. 10th Edition. New Delhi: Prentice-Hall of India, Inc., 2000 ANNUAL REPORT AMCL Bangladesh, Annual Report. 2007- 2008, WEBSITE (May 21, 2009) -----------------------