Business Model IKEA
Business Model (IKEA International Group)
1. Business Model Canvas
Key Partners
1. Suppliers
2. Manufacturers
3. Brand Vendors
4. Service Providers
Key Activities
1. Design and Develop Furniture and Home Decoration items
2. Product Planning
3. Inventory Control
4. Marketing and Sales
5. Restaurant
6. Customer Services
Value Proposition
1. Offer innovative and comprehensive products with affordable price to customers
2. Advocate self-service for mix and match by customers through uninstalled packaging products
3. Display key products at Home life style showroom to inspire customers for decoration their home by simple and easy ways
Customer Relationships
1. Self service
2. Customer service upon request
3. One stop service of interior design to Home, offices, business organization
Customer Segments
1 Mass Market for family, Business organization
2 Creative customers
3 Enjoy DIY customers
Key Resources
1 Suppliers
2 Design and Marketing Teams
3 Stores
4 Distribution Centres
5 Customer Services
Channels
1 Advertisement on TV
2 On-Line Store
3 Phone App
4 Catalogue at stores
Cost Structures
Economy of scope
1 Materials of Products
2 Product Manufacturing
3 Marketing and Sales
4 Design Teams and Operational Staff
5 Rents of Stores and Distribution Centres
Revenue Streams
1 Asset Sales. Selling products
2 Usage Fees. Product delivery, Assembly, Interior services
2. Success Factors of the Business
Key activities
Strong international brand recognition (“Best Global Brands,”2013)
Establish well co-operative suppliers by products
Value Proposition
Apply inexpensive raw materials, rational production methods and low cost factors to maintain low product cost
Merge designed image into products
3. Long Term Viability, Current and Future Threats / Opportunities
Viability (Edvardsson, B. & Edvardsson, B., 2009)
Shift product sourcing to under development countries to minimize product cost
Keep good partner relationship with key suppliers to achieve win-win situation
Explore new
1. Business Model Canvas
Key Partners
1. Suppliers
2. Manufacturers
3. Brand Vendors
4. Service Providers
Key Activities
1. Design and Develop Furniture and Home Decoration items
2. Product Planning
3. Inventory Control
4. Marketing and Sales
5. Restaurant
6. Customer Services
Value Proposition
1. Offer innovative and comprehensive products with affordable price to customers
2. Advocate self-service for mix and match by customers through uninstalled packaging products
3. Display key products at Home life style showroom to inspire customers for decoration their home by simple and easy ways
Customer Relationships
1. Self service
2. Customer service upon request
3. One stop service of interior design to Home, offices, business organization
Customer Segments
1 Mass Market for family, Business organization
2 Creative customers
3 Enjoy DIY customers
Key Resources
1 Suppliers
2 Design and Marketing Teams
3 Stores
4 Distribution Centres
5 Customer Services
Channels
1 Advertisement on TV
2 On-Line Store
3 Phone App
4 Catalogue at stores
Cost Structures
Economy of scope
1 Materials of Products
2 Product Manufacturing
3 Marketing and Sales
4 Design Teams and Operational Staff
5 Rents of Stores and Distribution Centres
Revenue Streams
1 Asset Sales. Selling products
2 Usage Fees. Product delivery, Assembly, Interior services
2. Success Factors of the Business
Key activities
Strong international brand recognition (“Best Global Brands,”2013)
Establish well co-operative suppliers by products
Value Proposition
Apply inexpensive raw materials, rational production methods and low cost factors to maintain low product cost
Merge designed image into products
3. Long Term Viability, Current and Future Threats / Opportunities
Viability (Edvardsson, B. & Edvardsson, B., 2009)
Shift product sourcing to under development countries to minimize product cost
Keep good partner relationship with key suppliers to achieve win-win situation
Explore new