Business Model Yum Brands
YUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A |
DECLARATION
1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma, by me /
by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged. Signatures:
Date:…………………………..
Submitted in Partial Fulfilment for the Requirements of the degree Programme Bachelor of Business Administration
November, 2012
Table of Contents Introduction 3 Chapter 1: Business Model, Vision, Mission, Goals and Strategies 3 Concept Definitions 3 Yum! Inc Evaluation 3 Yum! Inc Correlation Business Strategies and Current Business Model 4 Chapter 2: Yum! Inc Financial Analysis 6 Chapter 3: Weaknesses and/or Competitive Liabilities 8 Chapter 4: Internal Factor Analysis 8 Reference List 12
Introduction
An internal organizational analysis aims to investigate a company`s business model, its mission, vision, goals, resources, competencies and undertaken strategies to compete on the market. It gives an overview of the organizations strengths, weaknesses, opportunities and consequently threats. By conducting a proper internal analysis a company can identify its competitive advantage over its competitors and use the outcomes to derive new scope of strategies and possibly effectively direct the organization on the long run. There are several major and crucial areas companies audit internally, that is to say organizations value chain, cultural web, business model, capabilities assessment. After conducting such analysis companies identify possible areas where immediate action is needed for improvement, its threshold capabilities, core competencies by which they gain competitive advantage.
DECLARATION
1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma, by me /
by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged. Signatures:
Date:…………………………..
Submitted in Partial Fulfilment for the Requirements of the degree Programme Bachelor of Business Administration
November, 2012
Table of Contents Introduction 3 Chapter 1: Business Model, Vision, Mission, Goals and Strategies 3 Concept Definitions 3 Yum! Inc Evaluation 3 Yum! Inc Correlation Business Strategies and Current Business Model 4 Chapter 2: Yum! Inc Financial Analysis 6 Chapter 3: Weaknesses and/or Competitive Liabilities 8 Chapter 4: Internal Factor Analysis 8 Reference List 12
Introduction
An internal organizational analysis aims to investigate a company`s business model, its mission, vision, goals, resources, competencies and undertaken strategies to compete on the market. It gives an overview of the organizations strengths, weaknesses, opportunities and consequently threats. By conducting a proper internal analysis a company can identify its competitive advantage over its competitors and use the outcomes to derive new scope of strategies and possibly effectively direct the organization on the long run. There are several major and crucial areas companies audit internally, that is to say organizations value chain, cultural web, business model, capabilities assessment. After conducting such analysis companies identify possible areas where immediate action is needed for improvement, its threshold capabilities, core competencies by which they gain competitive advantage.
Bibliography: Cote, R. (2006). Basic hotel and restaurant accounting: exercises in accounting (6th ed.). Lansing, Mich.: Educational Institute, American Hotel & Lodging Association. Jones, G. R., & Hill, C. W. (2010). Theory of strategic management: with cases (9th ed.). Mason, Ohio: South-Western Cengage Learning. Schmidgall, R. S. (2006). In Hospitality industry managerial accounting (pp. 201-242). Lansing: Educational institute American hotel & lodging Association. Stock analysis. (n.d.). McDonalds . Retrieved 11 24, 2012, from Stock analysis: http://www.stock-analysis-on.net/NYSE/Company/McDonalds-Corp/Ratios/Profitability#Net-Profit-Margin Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. Yahoo finance. (2012). McDonald 's Corp. Retrieved 11 24, 2012, from Yahoo finance: http://finance.yahoo.com/q/is?s=MCD&annual Yum. (2010). Annual report 2010. Yum. Retrieved from: www.yum.com/csr/environment) Retrieved from: www.fromhungertohope.com