Business Objectives of Barnes and Nobles

Barnes and Nobles Are Meeting Their Business Objectives Barnes and Nobles objective is to be the world’s largest bookstore and to be America’s highest rating bookseller. “Taking advantage of vast warehouses across the United States, we stock over 1 million titles for immediate delivery -- that's more titles than any other online bookseller”(About Barnes and Nobles,2013). Barnes and Nobles assists customers looking for specific books with their search engine, due to the overwhelming amount of books available. Customers can locate books by title, author, or keyword in a few seconds. Then the customer can search through hundreds of categories to find the exact book they were searching for. If looking for more than actual books, “In 2009, Barnes & Noble.com also became a leader in eBooks, offering over 3 million titles in its eBooks store and launching NOOK, the world's most advanced eBook reader, that features groundbreaking lending technology, a color touchscreen and lets readers download books in seconds”(About Barnes and Nobles,2013). The Nook has enhanced reading for millions across the world. Books can be downloaded from the Android Operating System, without having to leave the couch. The Nook has been so successful that a few of its investors are Microsoft, Pearson, and College Book stores. Barnes and Nobles are achieving their objects with the 700 hundred stores in 50 states, having the largest selection of prints on the internet, having the largest e-book selection, and serving 4.6 million students through college book stores.

About Barnes and Nobles. (2013). Retrieved from http://www.barnesandnoble.com/help/cds2.asp?PID=8184