Business Personalities

Topic: In his classic book, The E-Myth, Michael Gerber famously proposed that there are three business personalities behind every start-up:the entrepreneur, the manager and the technician. Which of these roles resemble you the most? Explain why you chose your answer and what characteristics fit this personality? Feel free to use real life examples. The entrepreneur, manager, and technician are titles that generally describe the depth of one’s responsibilities within a business. The entrepreneur works to drive a company to achievement of its mission statement. His or her vision extends beyond daily operations, as this individual looks at long term direction of the business and its whole impact on society. A manager is responsible for ensuring efficiency and productivity from the employees under his or her command. Managing production schedules and acquiring skilled workers to lessen costs and increase profitability are tasks common to the manager. Finally, the technician describes a worker with the skill to produce the end product. These individuals have the technical expertise to create and build, but rarely participate in company decision making. While every individual possesses qualities from each of the 3 business personalities, many are more prone to a single personality type, depending on their personality and skills. The personality I would use to describe my own work habits vary on the task at hand, but are predominantly managing orientated. Early in college, I would satisfy my recreational urges using various software based tools. I was intrigued by the limitless potential found in programs such as Photoshop, Flash, among others that enabled a user to create organic works of art and animation. I learned basic operational skills to operate the software, creating many projects that featured humor and whimsy. However, I realized my basic software skill had limited the possibilities of what I could produce and animate. Although I knew my creative ideas