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Business Physcology

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Business Physcology
1.1 Describe the major theoretical approaches of your selected organization.

Human Behavior Approach
It bears the existing and newly developed theories and methods of the relevant social sciences upon the study of human behavior ranging from personality dynamics of individuals to the relations of culture.

Features * As management is the process of getting things done by people, managers should understand human behavior. * Emphasis is put on increasing productivity through motivation and good human relations. * Motivation, leadership, communication, participative management and group dynamics are the central core of this approach.

Uses
It suggests how the knowledge of human behavior can be used in making people more effective in the organization. An individual’s behavior is not determined by organization factors alone but also by his attitude, pressure, conflicts of cultural environment etc. Hence these factors must be taken into account.

Social System Approach

Organization is essentially a cultural system composed of people who work in cooperation. For achieving organization goals, a cooperative system of management can be developed only by understanding the behavior of people in groups.

Features * Organization is a social system, a system of cultural relationships. * Relationships exist among the external as well as internal environment of the organization. * Cooperation among group members is necessary for the achievement of organization objectives. * For effective management, efforts should be made for establishing harmony between goals of the organization and the various groups therein.

Uses
It has real significance to the practicing manager in the sense that managers operate in social system and the organization is likely to succeed if the demands of the society in which it operates are fully recognized.

Decision Theory Approach

* Management is essentially decision-making. * Members of the

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