Business Plan
I. INTRODUCTION
As part of our curriculum as business students of the University of the East, Manila, we have to undergo the course: Entrepreneurial Venture 1 Business Planning. This course gave us the chance to formulate our own business plan that helps us apply our knowledge and gain skills in business. The exercise provided us the opportunity to think like young entrepreneurs, and prepared us for a business.
Our company came up with an idea of manufacturing fruit pancake. Our product is not just an ordinary pancake but an improved one because of the fruit filling, particularly bananas. It does not only have good taste but more importantly, it also has nutritional benefits. The batter of pancakes contains milk, which provides protein and calcium while eggs also provide additional protein. Bananas regulate the bowel system; reduce the risk of heart diseases, blood pressure, depression and menstrual pains. It also helps ulcer patients. Bananas are not only rich in potassium but it is also rich in iron; therefore, eating a banana increases iron and thereby high hemoglobin. When hemoglobin content is increased, naturally anemic conditions decreases. More over bananas are high in potassium and magnesium and vitamins B6 and B12 that helps in reducing nicotine and increase brain power.
This business plan covers the Marketing Aspect, Technical aspect, Management Aspect, Financial Aspect and Socio-economic Aspect. These aspects support this business plan through their particular field. The Marketing Aspect deals on the marketability of the product, and its acceptability to the consumers. It also includes the four P’s which are the product, place, promotion and price. The Technical Aspect centers on the production and helps to determine the capacity of the project. The technical study will provide information in service activity and the raw materials to be used in providing activity to the product as well as their resources. It is also determines the utilities
As part of our curriculum as business students of the University of the East, Manila, we have to undergo the course: Entrepreneurial Venture 1 Business Planning. This course gave us the chance to formulate our own business plan that helps us apply our knowledge and gain skills in business. The exercise provided us the opportunity to think like young entrepreneurs, and prepared us for a business.
Our company came up with an idea of manufacturing fruit pancake. Our product is not just an ordinary pancake but an improved one because of the fruit filling, particularly bananas. It does not only have good taste but more importantly, it also has nutritional benefits. The batter of pancakes contains milk, which provides protein and calcium while eggs also provide additional protein. Bananas regulate the bowel system; reduce the risk of heart diseases, blood pressure, depression and menstrual pains. It also helps ulcer patients. Bananas are not only rich in potassium but it is also rich in iron; therefore, eating a banana increases iron and thereby high hemoglobin. When hemoglobin content is increased, naturally anemic conditions decreases. More over bananas are high in potassium and magnesium and vitamins B6 and B12 that helps in reducing nicotine and increase brain power.
This business plan covers the Marketing Aspect, Technical aspect, Management Aspect, Financial Aspect and Socio-economic Aspect. These aspects support this business plan through their particular field. The Marketing Aspect deals on the marketability of the product, and its acceptability to the consumers. It also includes the four P’s which are the product, place, promotion and price. The Technical Aspect centers on the production and helps to determine the capacity of the project. The technical study will provide information in service activity and the raw materials to be used in providing activity to the product as well as their resources. It is also determines the utilities
References: * Mrs. Fe Reyes Professor College of Business Administration University of the East 2219 CM Recto Ave. Manila * Mr. Joseph co Professor College of Business Administration University of the East 2219 CM Recto Ave. Manila