Business Plan
Entrepreneurship Submission
Group 12 – Section C
2012
Hrishikesh Deshpande Manideepa Halder Prashant Soni
Raghav Agrawal
9/17/2012
Contents
1. Introduction 3 1.1. Company 3 1.2. Product 3
2. Opportunity Analysis 3 2.1. PESTAL 3 2.2. Industry 5 2.3. Market 7
3. Business Model 9
4. Plan 10 4.1. Marketing Plan 10 4.2. Operations Plan 10 4.3. Financial Plan 11 4.3.1. Revenue Stream 11 4.3.2. Cost 12 4.3.3. Source and Use of Funds 13 4.3.4. Cash Flow 14 4.3.5. Break Even Analysis 14
5. Organization Structure 15 5.1. Top Management Structure 15 5.2. Key Personal 15
6. Proposal 16 6.1. The Ask 16 6.2. The Proposal 16
1. Introduction 2.1. Company
Objective of business – To make gunny bag lifters
This is to relieve the prolonged pain of labourers of carrying heavy weights on their body.
The company is small scale. It consists of three functions – marketing, operations and finance.
Skill possessed: The proposed people for marketing function have acumen of empathising with the present work conditions. They have the competency to study the aspirational needs of labourers and labour organisations for which these products are being made
Proposed people for operations function have the skill of multi-level coordination. They come across as very proactive, systematic and have intent for maintaining quality and good business practices. They have a very major task and competency to keep our suppliers and contractors adhere to our requirement and costs.
Proposed people for financial function have good ethical standards and an eye for detail. 2.2. Product
The product is a device which is a frame strapped to a labourers body. This frame has a facility to carry gunny bag in it and divide the weight on the labourer such that his back and neck is not strained. This has been ergonomically designed keeping all anatomical considerations by our design