Business Plan
Business Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus ' strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing their own business plans.)
643
Pegasus Travel.com: * Fasten Your Seatbelts!
A Business Plan Analysis and Simulation
*
Boston College Professors Michael Peters and Gregory Stoller adapted this business plan and prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2001, December 2003. Michael Peters & Gregory Stoller. Revised No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of the writers.
Business Plan C: Pegasus Travel
644
Entrepreneurship
I. Introduction Pegasus Travel.com 1975 Beacon Street Brookline, MA 02446 P.O. Box 1234, U.S.A. (617) Pegasus
Co-owners: Kimberly Peters J. H. Welch Christa Bentley Yoriko Nomo Sandrine Bouchet Description of Business: This Company will cater to the need of people age 55 and over who want the flexibility in traveling by groups or individually. Services will include a web site where customers can create their own customized vacation package or choose from the pre-set travel packages of the week and chat with people who are also interested in traveling with them. Customers will also be able to locate travel buddies if they have an idea of a destination, but do not have a large enough group for traveling. Financing: Initial
643
Pegasus Travel.com: * Fasten Your Seatbelts!
A Business Plan Analysis and Simulation
*
Boston College Professors Michael Peters and Gregory Stoller adapted this business plan and prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2001, December 2003. Michael Peters & Gregory Stoller. Revised No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of the writers.
Business Plan C: Pegasus Travel
644
Entrepreneurship
I. Introduction Pegasus Travel.com 1975 Beacon Street Brookline, MA 02446 P.O. Box 1234, U.S.A. (617) Pegasus
Co-owners: Kimberly Peters J. H. Welch Christa Bentley Yoriko Nomo Sandrine Bouchet Description of Business: This Company will cater to the need of people age 55 and over who want the flexibility in traveling by groups or individually. Services will include a web site where customers can create their own customized vacation package or choose from the pre-set travel packages of the week and chat with people who are also interested in traveling with them. Customers will also be able to locate travel buddies if they have an idea of a destination, but do not have a large enough group for traveling. Financing: Initial