Business Plan
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Poto: Smart Taste, Drink Best
Producing non-dairy milk from potatoes to reduce milk crisis and potato spoilage problems
DATE OF SUBMISSION
05 December, 2011
Poto: Smart Taste, Drink Best
Producing non-dairy milk from potatoes to reduce milk crisis and potato spoilage problems
Prepared for
Dr. A. H. M. Habibur Rahman
Professor,
Department of Finance
Faculty of Business Studies
University of Dhaka
Prepared by
GROUP TEN
H M Mirajul Islam 14-021
Badhan Mazumder 14-167
Md. Saiful Islam 14-091
Md. Shamiul Islam 14-139
Md. Shimum Hossain 14-173
TABLE OF CONTENTS
Serial No. Particulars Page No.
1.0 Executive Summary 5
2.0 Business Idea 7
3.0 Goals and Objectives 8
4.0 Market Potential 10
5.0 Competitor Analysis 11
6.0 Marketing Plan 13
7.0 Operation 16
8.0 Implementation Plan 17
9.0 Resource Requirement 18
10.0 Ownership Form and Management Team 18
11.0 Risk Assessment 19
12.0 SWOT Analysis 20
13.0 Exit Strategy (Contingency Plan) 20
14.0 Financial Plan 21
15.0 Social Cost-Benefit Analysis 24
16.0 Appendix 25
1 . 0 EXECUTIVE SUMMARY
Are you sure that the last drop of milk your loving child drinks is safe? Do you know what compels you to feed your baby melamine and other contaminated milk? The huge demand-supply gap makes the milk price high and that creates the chance for low price contaminated milk to enter into Bangladesh market.
Another recent agro-problem Bangladesh has faced is huge potato spoilage after having bumper production each year and potato farmers incur huge loss. Poto (country’s first non-dairy milk brand) identifies these top problems as opportunity and combines two solutions into one direction which is producing milk by adding value
Poto: Smart Taste, Drink Best
Producing non-dairy milk from potatoes to reduce milk crisis and potato spoilage problems
DATE OF SUBMISSION
05 December, 2011
Poto: Smart Taste, Drink Best
Producing non-dairy milk from potatoes to reduce milk crisis and potato spoilage problems
Prepared for
Dr. A. H. M. Habibur Rahman
Professor,
Department of Finance
Faculty of Business Studies
University of Dhaka
Prepared by
GROUP TEN
H M Mirajul Islam 14-021
Badhan Mazumder 14-167
Md. Saiful Islam 14-091
Md. Shamiul Islam 14-139
Md. Shimum Hossain 14-173
TABLE OF CONTENTS
Serial No. Particulars Page No.
1.0 Executive Summary 5
2.0 Business Idea 7
3.0 Goals and Objectives 8
4.0 Market Potential 10
5.0 Competitor Analysis 11
6.0 Marketing Plan 13
7.0 Operation 16
8.0 Implementation Plan 17
9.0 Resource Requirement 18
10.0 Ownership Form and Management Team 18
11.0 Risk Assessment 19
12.0 SWOT Analysis 20
13.0 Exit Strategy (Contingency Plan) 20
14.0 Financial Plan 21
15.0 Social Cost-Benefit Analysis 24
16.0 Appendix 25
1 . 0 EXECUTIVE SUMMARY
Are you sure that the last drop of milk your loving child drinks is safe? Do you know what compels you to feed your baby melamine and other contaminated milk? The huge demand-supply gap makes the milk price high and that creates the chance for low price contaminated milk to enter into Bangladesh market.
Another recent agro-problem Bangladesh has faced is huge potato spoilage after having bumper production each year and potato farmers incur huge loss. Poto (country’s first non-dairy milk brand) identifies these top problems as opportunity and combines two solutions into one direction which is producing milk by adding value