Business Plan
The Birks Cinema in Aberfeldy
Outline Business Plan
Ron Inglis
January 2010
Contents
1
Introduction....................................................................................................................................... 3 The vision..................................................................................................................................... 3 Background ................................................................................................................................. 3 Objectives .................................................................................................................................... 3 Description of the project............................................................................................................. 5 Schedule of accommodation ........................................................................................................ 5 Evaluation .................................................................................................................................... 5 The cinema marketplace .............................................................................................................. 7 Audiences .................................................................................................................................... 9 Environmental concerns ............................................................................................................. 11 Programme ................................................................................................................................ 12 Target audiences........................................................................................................................ 14 Screen advertising
Outline Business Plan
Ron Inglis
January 2010
Contents
1
Introduction....................................................................................................................................... 3 The vision..................................................................................................................................... 3 Background ................................................................................................................................. 3 Objectives .................................................................................................................................... 3 Description of the project............................................................................................................. 5 Schedule of accommodation ........................................................................................................ 5 Evaluation .................................................................................................................................... 5 The cinema marketplace .............................................................................................................. 7 Audiences .................................................................................................................................... 9 Environmental concerns ............................................................................................................. 11 Programme ................................................................................................................................ 12 Target audiences........................................................................................................................ 14 Screen advertising
Cited: Frequency of cinema visit by age group, 2008 Age range Go to the cinema at least once per year Go to the cinema at least once per month 7-14% 87% 15-24% 80% 25-34% 68%