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Business Plan
Tsing Yi Hotel Business Plan
Business plan outline:
1.0 Executive Summary
Objectives
Keys to Success
Mission
2.0 Company Summary
Company Ownership
Start-up summary
3.0 Services
4.0 Market Analysis Summary
SWOT: Strength, Weakness, Opportunities, Threats
Market Segmentation
Service Business Analysis
5.0 Strategy and Implementation Summary
Competitive Edge Marketing Strategy Sales Strategy Sales Forecast 6.0 Web Plan Summary Website Marketing Strategy Development Requirements
7.0 Management Summary
Personnel Plan
Management Information Systems
Key Management 8.0 Financial Plan Break-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Business Ratios

Executive Summary
Introduction
The long-term goal of Tsing Yi bridge theme motel for temporary lodging, restaurant, bar by creating a differentiated experience capitalizing on personal service, . We plan to be more than a great lodging, restaurant, bar .We plan to create an environment of pampered luxury that surpasses the standard fare for Dusty Corners. Expanding our exposure via the Internet will allow us to maintain a higher than average occupancy rate and above average profits.
Location
The Tsing Yi bridge theme motel is located in a Tsing Yi Hong Wan Road, Tsing Yi, New Territories, Tsing Yi Town Lot No. 180
The Company
Tsing Yi Bridge Motel is an established Motel, after a brief period established, we will add a restaurant to ensure a steady flow of patrons (tourists and locals) through its doors.
The Tsing Yi Bridge Motel By Hutchison Whampoa Limited and Cheung Kong (Holdings) Co., Ltd. joint venture owned by Hutchison Whampoa Properties Group operates.
Our Services Each of our rooms is equipped with two double beds or a queen bed, and rooms with a second bedroom or kitchenette are available. We have a full-service restaurant, a bar with a dance floor that provides live entertainment

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