Business Plan
Contents
1.0 Executive Summary
2.0 Company Information 2.1 Company summary 2.2 Ownership 2.3 Visions and Mission 2.4 Key to success 2.5 Objectives 2.5.1 short-term objectives 2.5.2 long-term objectives 2.6 Gantt Chart of Wildkids 2.6.1 Gantt chart 2.6.2 Summary of Gantt chart 2.7 Start up information 2.7.2 Start-up table 2.7.2 Summary of Start up
3.0 Brand Information
4.0 Product Summary
5.0 Business Opportunity
6.0 Target Customer 6.1 Customer Profile 6.2 Summary of Target Customer
7.0 Market Information 5.1 Market Analysis Summary 5.2 Market Analysis Table 5.3 Market Segmentation
8.0 Pricing Strategy 6.1 Survey 6.2 Competitors 6.3 Our Pricing Strategy
9.0 Industry Information 7.1 PEST
10.0 Marketing and Sales Strategy and Implementation 10.1 SWOT 10.2 Competitive Advantage 10.3 Marketing Strategy 10.4 Sales Strategy
11.0 Operation Management 11.1 Logistics and Supply Chain
12.0 Start-up Funding
13.0 Sales Forecast 13.1 Sales Forecast Table: Earring 13.2 Sales Forecast Table: Necklace 13.3 Sales Forecast Table Summary
14.0 Profit and Loss 14.1 Profit and Loss Table 14.2 Profit and Loss Table Summary
15.0 Cash Flow 15.1 Cash Flow Table 15.2 Cash Flow Table Summary
16.0 Financial Plan Summary
17.0 Management team
18.0 References
19.0 Appendix
1.0 Executive Summary
Wildkids is a small online business that sells lifestyle accessories, which aims to get into worldwide market. Four managers own the company equally. The mission of Wildkids is to provide quality workmanship and unique design accessories with affordable price by using the concept of Wildkids for our target customers. The first collection of Wildkids is wild animal earrings and necklace to show youthful attitude. Through market research analysis, we decided to use competitive marketing and sales strategy to enhance our revenue. The whole
1.0 Executive Summary
2.0 Company Information 2.1 Company summary 2.2 Ownership 2.3 Visions and Mission 2.4 Key to success 2.5 Objectives 2.5.1 short-term objectives 2.5.2 long-term objectives 2.6 Gantt Chart of Wildkids 2.6.1 Gantt chart 2.6.2 Summary of Gantt chart 2.7 Start up information 2.7.2 Start-up table 2.7.2 Summary of Start up
3.0 Brand Information
4.0 Product Summary
5.0 Business Opportunity
6.0 Target Customer 6.1 Customer Profile 6.2 Summary of Target Customer
7.0 Market Information 5.1 Market Analysis Summary 5.2 Market Analysis Table 5.3 Market Segmentation
8.0 Pricing Strategy 6.1 Survey 6.2 Competitors 6.3 Our Pricing Strategy
9.0 Industry Information 7.1 PEST
10.0 Marketing and Sales Strategy and Implementation 10.1 SWOT 10.2 Competitive Advantage 10.3 Marketing Strategy 10.4 Sales Strategy
11.0 Operation Management 11.1 Logistics and Supply Chain
12.0 Start-up Funding
13.0 Sales Forecast 13.1 Sales Forecast Table: Earring 13.2 Sales Forecast Table: Necklace 13.3 Sales Forecast Table Summary
14.0 Profit and Loss 14.1 Profit and Loss Table 14.2 Profit and Loss Table Summary
15.0 Cash Flow 15.1 Cash Flow Table 15.2 Cash Flow Table Summary
16.0 Financial Plan Summary
17.0 Management team
18.0 References
19.0 Appendix
1.0 Executive Summary
Wildkids is a small online business that sells lifestyle accessories, which aims to get into worldwide market. Four managers own the company equally. The mission of Wildkids is to provide quality workmanship and unique design accessories with affordable price by using the concept of Wildkids for our target customers. The first collection of Wildkids is wild animal earrings and necklace to show youthful attitude. Through market research analysis, we decided to use competitive marketing and sales strategy to enhance our revenue. The whole