BUSTER’S
Table of Contents
Section 1 Introduction Description Aspirations
Section 2 Organization Owners Legal Structure Management Team Employees Vendors
Section 3 Financial Anticipated Operating Costs Anticipated Investment Requirements Anticipated Revenue Three Year Estimated Return Payback Point
Section 4 Marketing Product and Price of Inventory Promotion Competition
Section 5 Operations Location Daily Operations
Section 6 Legal
Section 7 Challenges
1. Introduction
This business plan describes a proposed venture to expand Buster’s from a one-store operation to two-store operation in a new office building opening two blocks away from the current location. Buster’s will be the neighborhood store for the corporate world catering to the busy needs of the office building’s occupants.
We expect to be the only business of its kind in the new location and offer competitive pricing with personal customer service. Our cliental are mainly the building’s occupants and often frequent our shop for a quick bite to eat or just to say hello. We have come to know many of our customers on a first name basis. We will offer this same atmosphere at our new location and hope to quickly gain loyal customers.
Description:
Buster’s is a small store located in the lobby of a large office building with a 1000 square foot floor plan. The inventory consist of a variety of popular items catering to the needs of the occupants of the building to include snacks, pre-wrapped sandwiches, beverages, greeting cards, newspapers, paperback books, and small gift items for last minute shoppers. The stores hours will complement the office building hours, opening 1 hour prior to business hours and closing 1 hour after business hours Monday-Friday averaging 12 hours per day.
Buster’s does offer similar products as other stores in the local area of the building. What makes Buster’s unique is the