Business Plan
December 11, 2012
Jo Anne Ogee, Vice President
Art Institute Bank & Loans
1120 Kifer Road
Sunnyvale, CA 94086
Dear Ms. Ogee,
Enclosed is the business plan in support of a loan request in the amount of $250,000 for start-up capital for our company #HashTag, Inc.
As discussed, a request for an additional $50,000 in the form of a line of credit is necessary for the opening assortment inventory and other start-up costs.
Thank you for your time and consideration, I look forward to hearing from you and to a prospective long-term relationship with your bank.
Bests,
Aubrey Alcudia
#HashTag, Inc.
2855 Stevens Creek Blvd. Suite # 143
Santa Clara CA 95050-6709
Phone: (408) 143- 6370
Aubrey.Alcudia@hashtag.com
Enclosures
Name of the Business:
#HashTag
#HashTag
Prepared by:
Aubrey Alcudia
Entrepreneur
#HashTag, Inc
2855 Stevens Creek Blvd. Suite # 143
Santa Clara CA 95050-6709
Phone: (408) 143- 6370
Aubrey.Alcudia@hashtag.com
www.hashtagmen.com
Date Prepared:
December 11, 2012
Contents
Executive Summary
Management Plan Business Structure Management Team Management Compensation Personnel Compensation Key Advisors/Directors Communication Governmental Approvals
Merchandising/Product Plan Merchandise/Product Description Unique Characteristics Proposed Lines Proprietary Aspects Six-Month Merchandise Plan Merchandise Assortment Market Trips Markup/Markdown Policies
Brick-and-Mortar Location Plan Physical Location Location Features Target Market Considerations Leasehold Improvements Other Location Costs Signage Marketing Plan Industry Profile Market Economic Factors Market Analysis Summary Market Needs Customer Profile Future Markets Competitive Analysis Competitive Advantage Pricing
Pricing Strategy
Price List
Pricing Policies Market Penetration
Brand Strategy
Advertising and Promotion
Sales Strategy
Jo Anne Ogee, Vice President
Art Institute Bank & Loans
1120 Kifer Road
Sunnyvale, CA 94086
Dear Ms. Ogee,
Enclosed is the business plan in support of a loan request in the amount of $250,000 for start-up capital for our company #HashTag, Inc.
As discussed, a request for an additional $50,000 in the form of a line of credit is necessary for the opening assortment inventory and other start-up costs.
Thank you for your time and consideration, I look forward to hearing from you and to a prospective long-term relationship with your bank.
Bests,
Aubrey Alcudia
#HashTag, Inc.
2855 Stevens Creek Blvd. Suite # 143
Santa Clara CA 95050-6709
Phone: (408) 143- 6370
Aubrey.Alcudia@hashtag.com
Enclosures
Name of the Business:
#HashTag
#HashTag
Prepared by:
Aubrey Alcudia
Entrepreneur
#HashTag, Inc
2855 Stevens Creek Blvd. Suite # 143
Santa Clara CA 95050-6709
Phone: (408) 143- 6370
Aubrey.Alcudia@hashtag.com
www.hashtagmen.com
Date Prepared:
December 11, 2012
Contents
Executive Summary
Management Plan Business Structure Management Team Management Compensation Personnel Compensation Key Advisors/Directors Communication Governmental Approvals
Merchandising/Product Plan Merchandise/Product Description Unique Characteristics Proposed Lines Proprietary Aspects Six-Month Merchandise Plan Merchandise Assortment Market Trips Markup/Markdown Policies
Brick-and-Mortar Location Plan Physical Location Location Features Target Market Considerations Leasehold Improvements Other Location Costs Signage Marketing Plan Industry Profile Market Economic Factors Market Analysis Summary Market Needs Customer Profile Future Markets Competitive Analysis Competitive Advantage Pricing
Pricing Strategy
Price List
Pricing Policies Market Penetration
Brand Strategy
Advertising and Promotion
Sales Strategy