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Business Plan

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Business Plan
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Contact
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Abdullah Mohamed
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Tel : 011 464 2398
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SouthernSun@travel.co.za
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www,SouthernSun.com
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Golden Arch Mall
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Store number 94
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South Africa
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Durban
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0145
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Fax : 011 464 2399
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Cover Page Page 1
Contents Page Page 2

Executive Summary Page 3
Objectives Page 3
Mission Page 3

Company Summary Page 4
Company Ownership Page 4
Company Locations and Facilities Page 4

Products/Services Page 4
SWOT Analysis Page 5
Advert Page 6

Start up Summary Page 7-8

Market Analysis Page 9
Market Segmentation Page 9
Questionnaire Page 10-13
Strategy Implementation Page 14
Competitive Edge Page 14
Sales Strategy Page 15

Marketing Strategy Page 15

Personal Plan Page 15
Income Statement Page 16
Balance Sheet Page 17

Conclusion Page 18

1. Executive Summary
The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Located in the recently expanded Crest Canyon area in the Canadian country, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also will offer a
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