Business Plan
Executive summary
The liquid filled chewing gum is a product that is currently in our pipeline. For this product, we already approached an expert research and prepared rough estimates of the investment required, the production capacity and production cost, the projected sales and the projected profits for five years. Using these data we have prepared a Business Plan for the product, which was named as "FOO Splash Gum".
The report starts with the analysis of the industry. Then we move onto comparative analysis of the company. After all the relevant analysis is complete, we move on to our suggestions regarding positioning, product design, packaging, pricing and the integrated marketing mix. Here we deal with the financial aspect as well. Coming together we arrive at the strategic marketing plan for Foo splash gum.
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Introduction
Objectives of the Study
The objective of the study is to develop a feasible and complete Business plan for “Foo Splash Gum”.
Methodology
The study has been done to suggest the Business strategies that Foo Splash. Data from both primary and secondary sources were used and analyzed to complete the study.
1. Primary Information: The primary information required was collected from in depth interviews of the Company Secretary, General Manager and his staff. We also conducted FGDs of the consumers and interviews of retailers. Follow up interviews with company staffs were also done at various stages.
2. Secondary Information: The secondary sources used are,
1. Project report prepared by the company recently using a market expert from India. The project report consists of the projected investment, projected production volume and cost, projected sales and profits for 5 years, etc.
2. Annual reports of at least the past 5 years
3. Dealers list and distribution channel’s details
Scope
The scope of the
The liquid filled chewing gum is a product that is currently in our pipeline. For this product, we already approached an expert research and prepared rough estimates of the investment required, the production capacity and production cost, the projected sales and the projected profits for five years. Using these data we have prepared a Business Plan for the product, which was named as "FOO Splash Gum".
The report starts with the analysis of the industry. Then we move onto comparative analysis of the company. After all the relevant analysis is complete, we move on to our suggestions regarding positioning, product design, packaging, pricing and the integrated marketing mix. Here we deal with the financial aspect as well. Coming together we arrive at the strategic marketing plan for Foo splash gum.
1.
2.
Introduction
Objectives of the Study
The objective of the study is to develop a feasible and complete Business plan for “Foo Splash Gum”.
Methodology
The study has been done to suggest the Business strategies that Foo Splash. Data from both primary and secondary sources were used and analyzed to complete the study.
1. Primary Information: The primary information required was collected from in depth interviews of the Company Secretary, General Manager and his staff. We also conducted FGDs of the consumers and interviews of retailers. Follow up interviews with company staffs were also done at various stages.
2. Secondary Information: The secondary sources used are,
1. Project report prepared by the company recently using a market expert from India. The project report consists of the projected investment, projected production volume and cost, projected sales and profits for 5 years, etc.
2. Annual reports of at least the past 5 years
3. Dealers list and distribution channel’s details
Scope
The scope of the