Business Plan
Executive summery
Laundry business has been riding a growth burst and as a marketing manager. I am presenting a marketing plan to launch a new specialized laundry service business. This specialized laundry will be named “Purified” will run its business in several places of Dhaka with exclusive services in wide verities. Initially we will provide our services through our Bonani, Gulshan, Dhanmondi, Uttara and Bashundara branches. This plan includes current market situation of laundry industry in Bangladesh. To identify the opportunities a SWOT analysis has been made. Opportunities and issues for ‘Purified’ are shown in this plan. After segmenting the market and judging its segments attractiveness. Purified decided to concentrate on the need of upper middle class and upper class people to the society. Purified designed its service line to satiety the needs of these target market and retain them in the long run to create greater customer equity. With a view to survivor and capturing the market share in the long run purified will carefully design its marketing mix. The pricing, promotion and service distribution strategies will be designed keeping the long term objectives and goal in consideration. Finally a financial projection has been made to anticipate the first year’s production cost and profit after tax. At the last part of this proposal I have shown implementation and control program on monthly basis. Our ability to integrate emerging technologies in our design will provide great strengths and establish a reputation of unmatched quality.
Table of contents
1. Executive summery
2. Current market situation & Market description
3. Product review& Features
4. SWOT Analysis
5. Opportunities& Issue Analysis
6. Objectives
* Financial objectives
* Marketing objectives
7. Marketing Strategy * Segmentation * Target Market * Positioning strategy * Differentiation for positioning *
Laundry business has been riding a growth burst and as a marketing manager. I am presenting a marketing plan to launch a new specialized laundry service business. This specialized laundry will be named “Purified” will run its business in several places of Dhaka with exclusive services in wide verities. Initially we will provide our services through our Bonani, Gulshan, Dhanmondi, Uttara and Bashundara branches. This plan includes current market situation of laundry industry in Bangladesh. To identify the opportunities a SWOT analysis has been made. Opportunities and issues for ‘Purified’ are shown in this plan. After segmenting the market and judging its segments attractiveness. Purified decided to concentrate on the need of upper middle class and upper class people to the society. Purified designed its service line to satiety the needs of these target market and retain them in the long run to create greater customer equity. With a view to survivor and capturing the market share in the long run purified will carefully design its marketing mix. The pricing, promotion and service distribution strategies will be designed keeping the long term objectives and goal in consideration. Finally a financial projection has been made to anticipate the first year’s production cost and profit after tax. At the last part of this proposal I have shown implementation and control program on monthly basis. Our ability to integrate emerging technologies in our design will provide great strengths and establish a reputation of unmatched quality.
Table of contents
1. Executive summery
2. Current market situation & Market description
3. Product review& Features
4. SWOT Analysis
5. Opportunities& Issue Analysis
6. Objectives
* Financial objectives
* Marketing objectives
7. Marketing Strategy * Segmentation * Target Market * Positioning strategy * Differentiation for positioning *