Business Plan
12/13/2012
Heidi Greenham
Christine Mickalski
Table of contents
Cover Letter …………………………………………………………………………………………………………………………… 2
Executive summary ……………………………………………………………………………………………………………..… 3
Company description and goals …………………………………………………………………………………………….. 4
Description of products and services …………………………………………………………………………………….. 5
Description of target market …………………………………………………………………………………………………. 6
Description of major competitors ………………………………………………………………………………………….. 6
Description of licenses and permits ……………………………………………………………………………………….. 7
Marketing strategy ………………………………………………………………………………………………………………… 7
Operational strategy ……………………………………………………………………………………………………………… 8
Human resources strategy …………………………………………………………………………………………………….. 9
Location plans ……………………………………………………………………………………………………………………….. 9
Distribution Strategy ……………………………………………………………………………………………………………. 10
Introduction to marketing team …………………………………………………………………………………………… 10
Opening balance sheet …………………………………………………………………………………………………………. 11
Cash flow projections ………………………………………………………………………….………………………..……… 12
Budget for first year of operations………………………………………………………………………………………... 13
Heidi Greenham
109 Lorelei Close Edmonton, AB T5X 2E7 (780)238- 2407
Melissa Steven
Scotia Bank
13150 97 St NW
Edmonton, AB
T5H 0P6
Dear Ms. Steven:
Paint You Wings Tattoo is a small tattoo shop located just outside the downtown core of Edmonton Alberta. We will offer custom tattoos in a friendly, outgoing, clean environment. Our goal is to provide our clients with tattoos of high quality and creativity. Since the number of people in Canada that have a tattoo has grown to an appalling 33%, there is a very high demand for tattoo shops.
My partner and I will be bringing with us years of customer service experience. We also both have an extreme interest in the tattoo industry, and