business plan
Table of Contents
I. Executive Summary________________________________________ Pg. 1-2
II. Purpose Statement_________________________________________ Pg. 2
III. Company Goals____________________________________________ Pg. 2-3
IV. Services__________________________________________________ Pg. 3-4
A. Fashion Products
B. Display Systems
C. Educational Services
V. Marketing Plan_____________________________________________ Pg. 4-12
A. Customer Needs
B. Culture of Education
C. Hair Trade Shows
D. Online Catalog
E. Seattle Showroom
F. In-Salon Visits
G. Direct Mailing
H. Branding
I. Marketing Description
J. Target Customer
K. Market Readiness
L. Competition
VI. Operations_________________________________________________ Pg. 12-15
A. Warehouse Operations
B. Seattle Showroom Operations
C. Merchandise Operations
D. Display System Operations
E. Educational Services Operations
F. Problems Addressed
VII. Management Structure_______________________________________ Pg. 15-16
A. Key Employees
B. Associates
C. Consultants
D. Advisory Board
VIII. Financials__________________________________________________ Pg. 16-17
IX. Conclusion_________________________________________________ Pg. 18
Executive Summary of MAKE ‘M Fashion Entity
MAKE ‘M Fashion Entity:
Beauty Salons can increase revenue by over 100% simply by retailing products in their salon, yet only 10% of salons retail fashion jewelry and accessories. Wouldn’t it be great if salons could go to one company to get the products, display systems, and educational courses needed to become an effective retailer of fashion jewelry and accessories? MAKE ‘M Fashion Entity makes this idea a reality. We wholesale fashion jewelry and accessories to beauty salons, as well as provide them with the display systems and educational services needed to transform their salon into a full service fashion entity. Most hairdressers see themselves as simply hair cutters, while their clients
I. Executive Summary________________________________________ Pg. 1-2
II. Purpose Statement_________________________________________ Pg. 2
III. Company Goals____________________________________________ Pg. 2-3
IV. Services__________________________________________________ Pg. 3-4
A. Fashion Products
B. Display Systems
C. Educational Services
V. Marketing Plan_____________________________________________ Pg. 4-12
A. Customer Needs
B. Culture of Education
C. Hair Trade Shows
D. Online Catalog
E. Seattle Showroom
F. In-Salon Visits
G. Direct Mailing
H. Branding
I. Marketing Description
J. Target Customer
K. Market Readiness
L. Competition
VI. Operations_________________________________________________ Pg. 12-15
A. Warehouse Operations
B. Seattle Showroom Operations
C. Merchandise Operations
D. Display System Operations
E. Educational Services Operations
F. Problems Addressed
VII. Management Structure_______________________________________ Pg. 15-16
A. Key Employees
B. Associates
C. Consultants
D. Advisory Board
VIII. Financials__________________________________________________ Pg. 16-17
IX. Conclusion_________________________________________________ Pg. 18
Executive Summary of MAKE ‘M Fashion Entity
MAKE ‘M Fashion Entity:
Beauty Salons can increase revenue by over 100% simply by retailing products in their salon, yet only 10% of salons retail fashion jewelry and accessories. Wouldn’t it be great if salons could go to one company to get the products, display systems, and educational courses needed to become an effective retailer of fashion jewelry and accessories? MAKE ‘M Fashion Entity makes this idea a reality. We wholesale fashion jewelry and accessories to beauty salons, as well as provide them with the display systems and educational services needed to transform their salon into a full service fashion entity. Most hairdressers see themselves as simply hair cutters, while their clients