business plan

Naksikatha ladies wear is a new apparel store that caters to the local people of Khulna city. Our main focus is to provide customized wear apparel and position ourselves as the top retail store servicing this particular market. Naksikatha is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Our intentions are to obtain market share and become a central hub of women wear shopping activity for the local population of Khulna who enjoy wearing fashionable apparel.
Naksikatha ladies wear is located at Dakbangla, Khulna. It has centralized itself directly in position to the industrial location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

TABLE OF CONTENT:

EXECUTIVE SUMMARY

BUSINESS OVERVIEW

PRODUCT & SERVICE

COMPETITIVE COMPARISON

COMMERCIAL VIABILITY

MARKET ANALYSIS

Strengths

Weakness

Opportunities

Threats

CURRENT MARKET SITUATION

OBJECTIVES

VISION

MISSION

KEYS TO SUCCESS

SOCIAL VALUE OF OUR FIRM

VALUE PROPOSITION

TARGET MARKET

BMC Model

MARKETING STRTEGY IMPLEMENTATION

PROMOTION THROUGH THE PRODUCT LIFE CYCLE

4 C’S AGAINST THE 4 P’S

OPERATION/VALUE ADDITION

Registration process

Equipment & furniture

Raw material & stationary

Management of human resource

Arrange distridution channel

Operation process

MARKET COMMUNICATION

FINANCIAL PLAN

Start up cost/investment

Start up funding

Revenue chart

Total information in short

Cash flow at different economic condition

Breakeven analysis

Payback period

TEST MARKETING

CONCLUSION

APPENDIX

BUSINESS OVERVIEW:
Naksikatha ladies wear is organized as a partnership business with three partners of equal shares named-
1. Earfath ara kabir