Business Plan
1.1Company description
Marsian is a full-service gentleman's beauty salon dedicated to consistently providing world class men's grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price and value relationship.
Name of the company: Marsian
Contact: Elberel, General Director (munkhelberel@yahoo.com) Bolorchimeg Boldbaatar, Finance Director (shizuka_421@yahoo.com)
Operation: Full-service men’s salon
Location: Seoul Street, Near of Naran Department Store, Alfa fitness and gym center Date of establishment: April, 2010
Date of grand opening: March 01, 2011
The slogan: Marsian - Heaven for Men
The logo: 1.2 Company history
During the study at Raffles College of Commerce and Design, Elberel realized that nowadays men started to care about their beauty, hair styles, body shapes and even nails. Unfortunately, in Mongolia there is no special place for men that they could get these services at the same time. Also Elberel has identified the problem of gender sensitivity when men go to the salon where lot of women is also going. Therefore, Elberel successfully saw the great opportunity to open men’s beauty salon in her area while she was talking with her friend about this idea. Elberel and her friend Bolorchimeg are new entrepreneurs who want to bring something new into the market.
1.3 Mission statement:
Marsian will provide a comfortable and stimulating, old world gentlemen’s club atmosphere in which customers can relax both physically and mentally through wide range of services. Also Marsian will provide a world class service that help clients to escape from stresses of life, rejuvenating their energies and enjoying the camaraderie of their colleagues and friends.
1.4 Vision statement
To become one of the leading beauty salons in Mongolian service industry, further to extend into several branches in other bigger cities such as Erdenet, Darkhan
Marsian is a full-service gentleman's beauty salon dedicated to consistently providing world class men's grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price and value relationship.
Name of the company: Marsian
Contact: Elberel, General Director (munkhelberel@yahoo.com) Bolorchimeg Boldbaatar, Finance Director (shizuka_421@yahoo.com)
Operation: Full-service men’s salon
Location: Seoul Street, Near of Naran Department Store, Alfa fitness and gym center Date of establishment: April, 2010
Date of grand opening: March 01, 2011
The slogan: Marsian - Heaven for Men
The logo: 1.2 Company history
During the study at Raffles College of Commerce and Design, Elberel realized that nowadays men started to care about their beauty, hair styles, body shapes and even nails. Unfortunately, in Mongolia there is no special place for men that they could get these services at the same time. Also Elberel has identified the problem of gender sensitivity when men go to the salon where lot of women is also going. Therefore, Elberel successfully saw the great opportunity to open men’s beauty salon in her area while she was talking with her friend about this idea. Elberel and her friend Bolorchimeg are new entrepreneurs who want to bring something new into the market.
1.3 Mission statement:
Marsian will provide a comfortable and stimulating, old world gentlemen’s club atmosphere in which customers can relax both physically and mentally through wide range of services. Also Marsian will provide a world class service that help clients to escape from stresses of life, rejuvenating their energies and enjoying the camaraderie of their colleagues and friends.
1.4 Vision statement
To become one of the leading beauty salons in Mongolian service industry, further to extend into several branches in other bigger cities such as Erdenet, Darkhan