business plan

IV. History/ Background of the Business I am a single person and was just barely making ends meet working in a fast food restaurant part- time at night. There was a time that I was thinking what if I will stand my own shop, a Shaenah’s cupcake. Even though cupcakes are not one of life’s necessities, they have become popular because they symbolize one of life’s little luxuries for those of us who are on budget. People can’t afford to go on a big trip to China anymore but they can afford a rice flour cupcake with Lychee Filling, Green Tea and Mandarin Orange Garnish. Cupcakes are gracing pages of glossy gourmet magazines and covered with every kind of filling imaginable- jams, jellies, cream and pudding.
V. Description of Business
a. Market Study
My cupcakes are unique- each is like a little treasure.

b. Product/ services
I will create cupcake wedding cakes, cupcake birthday cakes, and cupcake festival and cupcake parties. Description of Product
Cupcake wedding cakes Is one of the focal points of the room at the reception. Often highly detailed wedding cakes are like works of edible art.

Cupcake Birthday Cakes Are special drop available during birthday celebrations. Cupcake Festival
An event that offers a variety of fun activities for resident and visitors.

Cupcake Parties
Are hassle free and put away to entertain your friends and family.

c. Distribution Strategy
Shaenah’s cupcake will be located at Villavert –Jimenez, Hamtic, Antique. It will open to serve at 6am to 6pm. Monday to Sunday. We also accept orders. Our customer Who will enter will be entertained immediately. Employees welcome customer politely and with hospitality.
d. Advertising
Advertising plays a big role for the success of Shaenah’s Cupcake. This will help the business inform the customer as well as the target customers to become aware of the ventured expansion and other services. An offering of the business and for the people to know that