business plan
Plan Outline
1.0 Executive Summary
Objectives
Mission
Keys to Success
2.0 Company Summary
Company Ownership
Start-up Summary
Company Locations and Facilities 3.0 Services
Service Description
Competitive Comparison
Fulfillment
Technology
4.0 Market Analysis Summary
Market Segmentation
Service Business Analysis
Main Competitors
5.0 Strategy and Implementation Summary
Marketing Strategy
Pricing Strategy
Promotion Strategy
Sales Strategy
Sales Forecast
6.0 Management Summary
Organizational Structure
Management Team
Management Team Gaps
Personnel Plan
7.0 Financial Plan
Important Assumptions
Key Financial Indicators
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios Appendix
Executive Summary
Market factors favor inauguration of a new airline to meet the demand for additional, higher-quality passenger and cargo service linking Western Europe with the rapidly expanding markets of Southeastern Europe and Turkey, and linking Southeastern European destinations, via Western European hubs, to trans-Atlantic and global destinations.
This new airline will base its business and marketing strategies on achieving high, and profitable, load factors through absorption of unmet demand in three key air-traffic categories: unserved and under-served routes on which high unmet demand currently exists or can be readily developed; serving key niche markets where demand is either unmet or poorly served; and meeting peak traffic demands on certain key regional, seasonal, and variable routes where very high load factors can be predicted despite existing but lower-quality competition, or where competition cannot meet the demand.
In addition, the proposed new airline will be designed around, and operated utilizing, the most up-to-date electronic, informational, and aviation technologies to ensure low operating and marketing costs, maximum efficiency in deployment of
1.0 Executive Summary
Objectives
Mission
Keys to Success
2.0 Company Summary
Company Ownership
Start-up Summary
Company Locations and Facilities 3.0 Services
Service Description
Competitive Comparison
Fulfillment
Technology
4.0 Market Analysis Summary
Market Segmentation
Service Business Analysis
Main Competitors
5.0 Strategy and Implementation Summary
Marketing Strategy
Pricing Strategy
Promotion Strategy
Sales Strategy
Sales Forecast
6.0 Management Summary
Organizational Structure
Management Team
Management Team Gaps
Personnel Plan
7.0 Financial Plan
Important Assumptions
Key Financial Indicators
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios Appendix
Executive Summary
Market factors favor inauguration of a new airline to meet the demand for additional, higher-quality passenger and cargo service linking Western Europe with the rapidly expanding markets of Southeastern Europe and Turkey, and linking Southeastern European destinations, via Western European hubs, to trans-Atlantic and global destinations.
This new airline will base its business and marketing strategies on achieving high, and profitable, load factors through absorption of unmet demand in three key air-traffic categories: unserved and under-served routes on which high unmet demand currently exists or can be readily developed; serving key niche markets where demand is either unmet or poorly served; and meeting peak traffic demands on certain key regional, seasonal, and variable routes where very high load factors can be predicted despite existing but lower-quality competition, or where competition cannot meet the demand.
In addition, the proposed new airline will be designed around, and operated utilizing, the most up-to-date electronic, informational, and aviation technologies to ensure low operating and marketing costs, maximum efficiency in deployment of