Business plan
Starting-Up boek2 NV
16-06-2004
11:51
Pagina 1
Starting up
Achieving success with professional business planning
Starting-Up boek2 NV
16-06-2004
11:51
Pagina 2
Contents
Authors
Thomas Kubr
Heinz Marchesi
Daniel Ilar
Herman Kienhuis
McKinsey & Company, Inc. The Netherlands
Amstel 344, 1017 AS Amsterdam
The New Venture Business Plan Competition
Preface
Acknowledgements
4
7
9
About this manual
11
Part 1: Starting up a company - how companies grow
17
Part 2: The business idea concept and presentation
Example: CatchMabs
31
49
Part 3: Developing the business plan
Introduction
1. Executive Summary
2. Product idea
3. Management team
4. Marketing
5. Business system and organization
6. Realization schedule
7. Risks
8. Financing
53
55
59
61
67
75
97
113
119
125
CatchMabs business plan
153
Part 4: Valuing a start-up and raising equity
191
Appendix
Extended table of contents
Glossary
References for further reading
223
225
231
238
© 1998 by McKinsey & Company, Inc. Switzerland
Design and realization:
Mifflin-Schmid, Zurich idkit, Oudewater [www.idkit.nl]
Printed in The Netherlands
ISBN 90-9011748-2
3
Starting-Up boek2 NV
16-06-2004
11:51
Pagina 4
T H E N E W V E N T U R E B U S I N E S S P L A N CO M P E T I T I O N
An incentive for setting up companies
New Venture is a business plan competition that gives students, researchers and others in the Netherlands the opportunity to set up a company on the basis of an innovative business idea. The stichting New Venture is an initiative of McKinsey & Company and is organized by de Baak,
Management Centrum VNO-NCW.
New Venture is looking for ambitious new business ventures based on promising and viable ideas. Projects of this nature require great commitment and farsightedness on the part of their initiators, experience in starting up companies, and - of crucial importance - access to
16-06-2004
11:51
Pagina 1
Starting up
Achieving success with professional business planning
Starting-Up boek2 NV
16-06-2004
11:51
Pagina 2
Contents
Authors
Thomas Kubr
Heinz Marchesi
Daniel Ilar
Herman Kienhuis
McKinsey & Company, Inc. The Netherlands
Amstel 344, 1017 AS Amsterdam
The New Venture Business Plan Competition
Preface
Acknowledgements
4
7
9
About this manual
11
Part 1: Starting up a company - how companies grow
17
Part 2: The business idea concept and presentation
Example: CatchMabs
31
49
Part 3: Developing the business plan
Introduction
1. Executive Summary
2. Product idea
3. Management team
4. Marketing
5. Business system and organization
6. Realization schedule
7. Risks
8. Financing
53
55
59
61
67
75
97
113
119
125
CatchMabs business plan
153
Part 4: Valuing a start-up and raising equity
191
Appendix
Extended table of contents
Glossary
References for further reading
223
225
231
238
© 1998 by McKinsey & Company, Inc. Switzerland
Design and realization:
Mifflin-Schmid, Zurich idkit, Oudewater [www.idkit.nl]
Printed in The Netherlands
ISBN 90-9011748-2
3
Starting-Up boek2 NV
16-06-2004
11:51
Pagina 4
T H E N E W V E N T U R E B U S I N E S S P L A N CO M P E T I T I O N
An incentive for setting up companies
New Venture is a business plan competition that gives students, researchers and others in the Netherlands the opportunity to set up a company on the basis of an innovative business idea. The stichting New Venture is an initiative of McKinsey & Company and is organized by de Baak,
Management Centrum VNO-NCW.
New Venture is looking for ambitious new business ventures based on promising and viable ideas. Projects of this nature require great commitment and farsightedness on the part of their initiators, experience in starting up companies, and - of crucial importance - access to