Business Plan
1. Introduction:
Zenith Fitness and Healthcare Center is a service organization which is situated at Basundhara, Road-4, House-2 Dhaka and another branch is at Dhanmondi, Road- 8A, House-11 Dhaka. It is a partnership service organization where world class fitness services are provided to its clients. Zenith Fitness and Healthcare Center is completely different from traditional gym and fitness centers. It provides services through packages and yearly contract. Our target markets are all kinds of people segmented by age class.
It is a new fitness center which is licensed by City Corporation and contracted to National Sports Council.
2. Executive summary:
The name of our business is Zenith Fitness and Healthcare Center. We have three owners of the business. It is a partnership service organization.
a. Mission:
Our mission is to establish a completely different fitness center and to create awareness among people regarding health.
b. Objectives:
1. Providing world class fitness facility.
2. Earning profit through customer satisfaction.
3. Changing the concept of fitness center in Bangladesh.
4. Establishing a brand.
5. Keeping good relationship with clients.
Zenith Fitness and Healthcare Center will be a world class fitness center in Bangladesh, which will provide the best services at reasonable fee. It will offer various packages to its clients and will have some exclusive items those are not generally provided by gyms in Bangladesh. We will have professional trainers, nutritionists and trained staffs. In another word, Zenith Fitness and Healthcare Center wants to be the pioneer of something new in Bangladesh.
3. Industry analysis:
In Bangladesh, young generations are being aware of fitness. Though they have no chance to participate outdoor games. So fitness center is one of the unique options for their fitness. Here are the industry analyses of us:
a. Future outlooks and trends:
As the playground is being reduced and people are being busy, so
Zenith Fitness and Healthcare Center is a service organization which is situated at Basundhara, Road-4, House-2 Dhaka and another branch is at Dhanmondi, Road- 8A, House-11 Dhaka. It is a partnership service organization where world class fitness services are provided to its clients. Zenith Fitness and Healthcare Center is completely different from traditional gym and fitness centers. It provides services through packages and yearly contract. Our target markets are all kinds of people segmented by age class.
It is a new fitness center which is licensed by City Corporation and contracted to National Sports Council.
2. Executive summary:
The name of our business is Zenith Fitness and Healthcare Center. We have three owners of the business. It is a partnership service organization.
a. Mission:
Our mission is to establish a completely different fitness center and to create awareness among people regarding health.
b. Objectives:
1. Providing world class fitness facility.
2. Earning profit through customer satisfaction.
3. Changing the concept of fitness center in Bangladesh.
4. Establishing a brand.
5. Keeping good relationship with clients.
Zenith Fitness and Healthcare Center will be a world class fitness center in Bangladesh, which will provide the best services at reasonable fee. It will offer various packages to its clients and will have some exclusive items those are not generally provided by gyms in Bangladesh. We will have professional trainers, nutritionists and trained staffs. In another word, Zenith Fitness and Healthcare Center wants to be the pioneer of something new in Bangladesh.
3. Industry analysis:
In Bangladesh, young generations are being aware of fitness. Though they have no chance to participate outdoor games. So fitness center is one of the unique options for their fitness. Here are the industry analyses of us:
a. Future outlooks and trends:
As the playground is being reduced and people are being busy, so