Business Plan
1.0 BUSINESS PROFILE
1.1 Business Description
Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.
Kevin Car Wash (¨KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. ¨KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.
Taiwanese people believe that washing cars by hand is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100~150 squares in size and will be located on the corner of the street in the central.
1.2 Business Mission Statement
¨KCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward.
1.3 Situation Analysis
¨KCW is entering their first year of operation. Kevin believes that a comprehensive marketing strategy will be key to the success of the business. ¨KCW offers a premium hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the traditional automatic car washes.
1.3.1 Pest Analysis Political Factors
Economic Factors
Social Factors
Technical Factors
1.4 SWOT Analysis
The following SWOT
1.1 Business Description
Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.
Kevin Car Wash (¨KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. ¨KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.
Taiwanese people believe that washing cars by hand is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100~150 squares in size and will be located on the corner of the street in the central.
1.2 Business Mission Statement
¨KCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward.
1.3 Situation Analysis
¨KCW is entering their first year of operation. Kevin believes that a comprehensive marketing strategy will be key to the success of the business. ¨KCW offers a premium hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the traditional automatic car washes.
1.3.1 Pest Analysis Political Factors
Economic Factors
Social Factors
Technical Factors
1.4 SWOT Analysis
The following SWOT
References: 1. http://www.glaze.com.tw/procedure1.htm