Business Plan
INTRODUCTION
Lay’s! What is Lay’s? It is potato chips introduced in 1932 by Harman W. Lay in the United State and now owned by PepsiCo Inc. after it got merged with Frito Co. Its market has reach all over the world in many different flavors based on the taste and preferences of local customers.
As I go further into its flexibility in the world market, I have realized the opportunity and scope of those companies who have franchised with Lays in different country.
Bhutan has just realized the importance of being an independent country though most of the products are being imported because of it poor industrialization in the country. This is when I come up with an idea to set up the first company to franchise with Lay’s in Bhutan.
Sometimes question often rise why do I have to franchise with Lay’s? Why not start a fresh business with local brand? I did consider lots of things for successful business and you will see those after going through the whole business plan.
Bhutan Lay’s Co.
Executive Summary
Around the world the most consumed snacks is Potato Chips. Simply a fried potato with some flavors on it captures the tongue of every people around the globe. So I want to franchise with Lay’s to launch a potato chips company in Bhutan. Long history of tremendous success of the Lay’s company gives my company a standing figure to capture the eyes of Bhutanese. With the equipments and machineries which will be used in my company are similar to those used in India but in smaller size. With few specialized workers and finance the company is ready for the production. My main objective of the company is to reach the tongue of all Bhutanese because once they catch it; we will make sure they won’t lose it. The products are basically potato chips in various flavors and the additional figure in the international Lay’s flavor will be “The Spicy Cheese” the Bhutanese Style which will be our main product in the country. With effective business plan I will look
Lay’s! What is Lay’s? It is potato chips introduced in 1932 by Harman W. Lay in the United State and now owned by PepsiCo Inc. after it got merged with Frito Co. Its market has reach all over the world in many different flavors based on the taste and preferences of local customers.
As I go further into its flexibility in the world market, I have realized the opportunity and scope of those companies who have franchised with Lays in different country.
Bhutan has just realized the importance of being an independent country though most of the products are being imported because of it poor industrialization in the country. This is when I come up with an idea to set up the first company to franchise with Lay’s in Bhutan.
Sometimes question often rise why do I have to franchise with Lay’s? Why not start a fresh business with local brand? I did consider lots of things for successful business and you will see those after going through the whole business plan.
Bhutan Lay’s Co.
Executive Summary
Around the world the most consumed snacks is Potato Chips. Simply a fried potato with some flavors on it captures the tongue of every people around the globe. So I want to franchise with Lay’s to launch a potato chips company in Bhutan. Long history of tremendous success of the Lay’s company gives my company a standing figure to capture the eyes of Bhutanese. With the equipments and machineries which will be used in my company are similar to those used in India but in smaller size. With few specialized workers and finance the company is ready for the production. My main objective of the company is to reach the tongue of all Bhutanese because once they catch it; we will make sure they won’t lose it. The products are basically potato chips in various flavors and the additional figure in the international Lay’s flavor will be “The Spicy Cheese” the Bhutanese Style which will be our main product in the country. With effective business plan I will look