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Business plan Continental

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Business plan Continental
Contents

Foreword 2
Mission statement 2
Vision statement 3
Strategy statement 3
Internal analysis 8
Corporate structure 8
Key figures on Continental AG 9
Major products and services 9
External analysis - PEST(LE) analysis 10
Demographic segment: 10
Sociocultural segments 10
Political/Legal segment 10
Technological 11
Economical segment 11
Global segment 11
Industry analysis – Porter’s Five forces 11
SWOT analysis 12
Strength 12
Weaknesses 14
Opportunities 15
Threats 17
SWOT Chart 18
Conclusion 20
References 21

Foreword
The company being analyzed is Continental AG. Continental is one of the leading automotive industry suppliers. The company manufactures and supplies tires, brake systems, chassis components, and vehicle electronics. With sales of EUR 32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. We want to make individual mobility safer, more comfortable, and more sustainable through forward-looking products and services.
Continental was founded in Hanover in 1871 and is currently one of the five largest automotive suppliers in the world. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication.
With approximately 170,000 employees in 46 countries, the Continental Corporation is divided into the Automotive Group and the Rubber Group, and consist of five divisions – Chassis & Safety, Powertrain, Interior, Tires, and ContiTech.

Mission statement
Why are we here as Continental? What is our field of action?
We are conscientious people who help others around the world fulfill their dreams of mobility. This also comprises the transport of persons, materials and information. We are aware that mobility and transport are fundamental to life, and


References: 1. http://www.continental-corporation.com/ 2. http://www.continental-corporation.com/www/download/portal_com_en/themes/ir/financial_reports/download/annual_report_4_en.pdf 3. http://www.continental-corporation.com/www/portal_com_en/themes/continental/basics/mission_en.html 4. http://www.continental-corporation.com/www/portal_com_en/themes/continental/basics/vision_en.html 5. http://www.continental-corporation.com/www/portal_com_en/themes/ir/continental_in_brief/financialdata_en.html 6. http://www.continental-corporation.com/www/download/portal_com_en/themes/ir/continental_in_brief/download/financial_data_corporation_en.pdf 7. DATAMONITOR: Continental AG Company Profile 2014 8. http://www.continental-corporation.com/www/download/portal_com_en/themes/ir/continental_in_brief/download/strategy_2011_en.pdf
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