Preview

Business Plan "Fitness Plus"

Powerful Essays
Open Document
Open Document
2702 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Plan "Fitness Plus"
Table of Contents

1.0 EXECUTIVE SUMMARY ........................................................................................ 2

2.0 GENERAL COMPANY DESCRIPTION ................................................................

2.1 Company Overview …………………………………………………………….... 2.2 Mission and Vision ……………………………………………………………… 2.3 Strengths and Core Competencies …………………………………………….. 2.4 Challenges ………………………………………………………………………. 2.5 Services Offered ……………………………………………………………… 2.6 Benefits and Features ………………………………………………………………

3.0 INDUSTRY ANALYSIS ………………………………………………………………

4.0 MARKET RESEARCH AND ANALYSIS …………………………………………….

4.1 Market Description ………………………………………………………………
4.2 Marketing Objectives ………………………………………………………………
4.3 Marketing Strategy ……………………………………………………………...
4.4 Marketing Budget ………………………………………………………………
4.5 Market Demand ………………………………………………………………
4.6 SWOT Analysis ………………………………………………………………
4.7 Promotion Strategy ……………………………………………………………...
4.8 Place Strategy ……………………………………………………………...
4.9 Pricing Strategy ………………………………………………………………
4.10 Product Strategy ………………………………………………………....

5.0 DEVELOPMENT PLAN ………………………………………………………………

6.0 MANUFACTURING PLAN ………………………………………………………

6.1 Location .....................................................................................................
6.2 Required Equipments .............................................................................

7.0 DISTRIBUTION AND SERVICE PLAN ……………………………………………..

7.1 Pricing ....................................................................................................
7.2 Service Potential ........................................................................................
7.3 Policies ....................................................................................................

8.0 ORGANIZATIONAL PLA N ………………………………………………………

8.1 Organizational Structure ………………………………………………………
8.2 Personnel Plan
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    WGU VZT1
    • 2005 Words
    • 8 Pages

    WGU VZT1

    While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about.…

    • 2005 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Business371 Marketingplan
    • 6267 Words
    • 182 Pages

    Business371 Marketingplan

    10 Marketing Objectives………………………………………………………………………… .11 Target Market ………………………………………………………………………………… .11 Marketing Mix…………………………………………………………………………………12 Product………………………………………………………………………………… .12 Price…………………………………………………………………………………….. 13 Place………………………………………………………………………………….…

    • 6267 Words
    • 182 Pages
    Good Essays
    Read More
  • Powerful Essays

    La Fitness Marketing Plan Phase Iii
    • 1915 Words
    • 8 Pages

    La Fitness Marketing Plan Phase Iii

    "LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).…

    • 1915 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Marketing Plan for Sierra Nevada Brewery

    • 2660 Words
    • 11 Pages

    Marketing Plan for Sierra Nevada Brewery

    First, objectives are clearly established, followed by a situational analysis using a SWOT protocol. A market analysis is performed based upon the STP procedure, which directly leads to the marketing strategy. Financial projections are provided, along with strategy to implement the marketing plan, which leads to the final segment; evaluation and control metrics, which will be used to analyze the efficiency and effectiveness of the marketing plan.…

    • 2660 Words
    • 11 Pages
    Better Essays
    Read More
  • Better Essays

    Vark Analysis Paper
    • 958 Words
    • 4 Pages

    Vark Analysis Paper

    This questionnaire called the VARK shows different learning styles a person can have when answering the questions provided. There are different varieties of learning styles and after taking the questionnaire, the results were multimodal. Multimodal learning style is combination of visual, aural, kinesthetic and read/write, which provides the choices of two or more modes to use while studying. Multimodal is in the majority for 60 percent of the population. (Fleming, 2011). Throughout the paper, this writer’s preferred learning style would be discuss along with preferred learning strategies and compared to the strategies provided from the questionnaire. It will also appraise any changes that need to be made to enhance the learning ability.…

    • 958 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Fitbit Marketing Plan
    • 2537 Words
    • 11 Pages

    Fitbit Marketing Plan

    FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises.…

    • 2537 Words
    • 11 Pages
    Good Essays
    Read More
  • Powerful Essays

    MCD2050: Business Report Plan
    • 3054 Words
    • 13 Pages

    MCD2050: Business Report Plan

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Plan Template
    • 269 Words
    • 2 Pages

    Marketing Plan Template

    Price 3 3. Place 3 4. Promotion 4 V. Strengths, Weaknesses, Opportunities and Threats 4 VI. Marketing Objectives and Goals 4 VII. Marketing Tactics* 4 VIII.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Crossfit Marketing Plan
    • 495 Words
    • 2 Pages

    Crossfit Marketing Plan

    In the pro-shop, prices are based on the wholesale price that CrossFit Extreme obtains and MSRP. There is little room for differentiation in the pro-shop pricing. The services CrossFit Extreme provides are priced in a variable and tiered way. The tiers are based on number of gym visits per week as well as the length of contract signed. (Bronze-1 time per week, Silver- 2 times per week, Gold- 3times per week, and Platinum- unlimited). All membership prices include free yoga, quarterly coaching support, and nutrition coaching. Discounts are offered to the staff’s friends and family, students, teachers, and military personnel. Pricing is also seasonal and summer discounts are offered as it’s the slowest season for gym memberships. CrossFit Extreme’s pricing model is competitive, yet we strive for low cost. The average cost of membership is $115 per month. Additionally CrossFit Extreme offers a daily drop in rate of $20 per day.…

    • 495 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Crossfit Marketing Plan
    • 1354 Words
    • 6 Pages

    Crossfit Marketing Plan

    Primary Target Customer- Young adults between the ages of 10-65. Many of our potential target customers are unable to workout at health clubs, want the extra encouragement from a group, and want the social interaction, aside from being very passionate about their health and physical being. We offer all these services. We create a lifestyle for our customers that none of our competitors can.…

    • 1354 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Plan
    • 616 Words
    • 3 Pages

    Business Plan

    a. the product or service, and general staffing plan. Provide a rationale for your plan.…

    • 616 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    A Case Study: Crossfit Business Venture
    • 844 Words
    • 4 Pages

    A Case Study: Crossfit Business Venture

    In the last few years Crossfit has exploded in popularity. With a resurgence in the American population striving for ways to live healthier lifestyles, Crossfit has successfully managed to provide the consumer with a comprehensive workout system that can literally be done anywhere. This allows the consumer the opportunity to get away from the health clubs, which arguably have become more of a social environment, and get a hardcore workout that taps into our primal nature. Not only does Crossfit promote a healthy lifestyle, it has lead to the rise of some new marketing opportunities for companies such…

    • 844 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    SUMMARY Private Fitness LLC

    • 1537 Words
    • 5 Pages

    SUMMARY Private Fitness LLC

    Private Fitness LLC is a small health club located in Rancho Palos Verdes, California, an upscale community located in the Los Angeles area. The club offers personal fitness training and fitness classes of various types including aerobics, spinning, body sculpting, air boxing, kickboxing, hip hop, step and pump, dynamic stretch, Pilates, and yoga.…

    • 1537 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study Fitness Plus
    • 2032 Words
    • 6 Pages

    Case Study Fitness Plus

    Fitness Plus is a full-service health and sports club situated in a large suburban office park. They provide facilities and services for three primary activities: fitness, recreation, and relaxation. There are four primary areas of the club where the fitness activities take; the aerobics room, the free weight room, a workout room with Nautilus equipment and a larger workout room with cardio equipment. In addition, there are eight racquetball courts, six tennis courts, and a large outdoor pool. The club has experienced significant growth in membership which has brought an increase in demand and use of its facilities. The club also has large shifts in demand which vary by hour, day and time of day. The club has continued to grow which has led to complaints from members about overcrowding and unavailability of equipment; most of which centered on the Nautilus, cardiovascular, and aerobics fitness areas. The club is also experiencing competition from three new facilities that have opened nearby. The owners now need to figure out what the existing capacity of each area of the club is and is it actually constrained. They also need to decide if now is the time to expand the current facilities or renovate and open a completely new facility near downtown to serve a new market.…

    • 2032 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Fx Leisure Fitness Marketing Plan
    • 2847 Words
    • 12 Pages

    Fx Leisure Fitness Marketing Plan

    FX Leisure Fitness centre is a large leisure complex in the outskirts of Birmingham. It is a part of an expanding chain of leisure centres in England.…

    • 2847 Words
    • 12 Pages
    Good Essays
    Read More

Related Topics