Business Plan for an Online Brokerage Firm
Master of Business Administration
Financial Management
Group Assignment
Students for Students Online Brokerage
(SFS AG Brokers)
Executive Summary
The following material is a business plan for a start-up of an online brokerage business. It is not based on real company data. The name of the company, the co-owners, the contact information data are invented by the authors.
There is a lot of information in the literature about what one needs to do when starting an online brokering business. One can also find information about what a business plan is and how to prepare it. This project is an attempt for a model of a business plan of a start-up company in the online brokering business, based on the literature and the experience of the authors.
The authors found the most difficult the financial part of the plan. It is a problem to project the sales when the business is in the initial stage. Because of its nature the business plan is under continual development. This project focuses only on the first year of the business with some projections for a further-years period.
Particularly useful for the project was the book: "Der Businessplan: Geschäftspläne profesionell erstellen / Mit Checklisten und Fallbeispielen" by Anna Nagl (2005) and the Information for business opening published by Bundesregierung Deutschland. Table of Figures
Figure 1: Students in Germany (academic year 2004/2005) 12
Figure 2: Team Structure after expanding 16
Figure 3: Expenditure list 19
Figure 4: Other Costs 19
Figure 5: Depreciation of Staff 20
Figure 6: Balance Sheet 21
Figure 7: Bases of the Calculation 22
Figure 8: List of Fixed Costs 23
Figure 9: Break-even Point 25
Figure 10: Monthly Operation Expense Budget Sheet 26
Figure 11: Operation Expense Budget Sheet Yearly 27
Figure 12: First Quarter 27
Figure 13: Second Quarter 28
Figure 14: Third Quarter 28
Figure 15: Fourth Quarter 29
Figure 16: Cash Budget Quarterly 29
Figure 17: Cash Budget 30
Figure 18: Potential Income statement (At
Financial Management
Group Assignment
Students for Students Online Brokerage
(SFS AG Brokers)
Executive Summary
The following material is a business plan for a start-up of an online brokerage business. It is not based on real company data. The name of the company, the co-owners, the contact information data are invented by the authors.
There is a lot of information in the literature about what one needs to do when starting an online brokering business. One can also find information about what a business plan is and how to prepare it. This project is an attempt for a model of a business plan of a start-up company in the online brokering business, based on the literature and the experience of the authors.
The authors found the most difficult the financial part of the plan. It is a problem to project the sales when the business is in the initial stage. Because of its nature the business plan is under continual development. This project focuses only on the first year of the business with some projections for a further-years period.
Particularly useful for the project was the book: "Der Businessplan: Geschäftspläne profesionell erstellen / Mit Checklisten und Fallbeispielen" by Anna Nagl (2005) and the Information for business opening published by Bundesregierung Deutschland. Table of Figures
Figure 1: Students in Germany (academic year 2004/2005) 12
Figure 2: Team Structure after expanding 16
Figure 3: Expenditure list 19
Figure 4: Other Costs 19
Figure 5: Depreciation of Staff 20
Figure 6: Balance Sheet 21
Figure 7: Bases of the Calculation 22
Figure 8: List of Fixed Costs 23
Figure 9: Break-even Point 25
Figure 10: Monthly Operation Expense Budget Sheet 26
Figure 11: Operation Expense Budget Sheet Yearly 27
Figure 12: First Quarter 27
Figure 13: Second Quarter 28
Figure 14: Third Quarter 28
Figure 15: Fourth Quarter 29
Figure 16: Cash Budget Quarterly 29
Figure 17: Cash Budget 30
Figure 18: Potential Income statement (At
Bibliography: Deutsche Hochschulwerbung (2005) Statistische Informationen zur Zielgruppe, Broschüre: Zielgruppen-Marketingan Hochschulen 2005 http//www.deutsche hochschulwerbung.de/ Nagl, Anna (2005): Bundesministerium für Wirtschaft und Arbeit Gründerzeiten (2005): Starthilfe (2005): 25 Anunal Economic Report for 2005 (2005) BMWA, Berlin 2005