Business plan for flower shop
Executive summary
The company’s name is Emerson Davies Flowers Company. Its operation headquarters is in Portland, Oregon. The company will deal in the acquisition, marketing, and sale of flowers to the residents of Portland and its affluent suburbs. Emerson Davies Flowers Company aims at utilizing technology to enable members of the middle and elite classes to purchase customized flower arrangements. The design of the flower arrangements will be such that they will be applicable for house and office decoration, or for special occasions such as anniversaries and weddings. The company approaches its short term objective of capturing the floral market in Portland by targeting affluent businessmen and even corporate heads in downtown and midtown, Portland. These areas will be vital in an upscale, regular flower and gift program. This will provide the backbone of consumers that the company will rely on eventually. The company will differentiate itself from conventional florists by laying emphasis on the cultivation of personal relationships with customers. It will achieve this task by using technology and excellent marketing strategies, a move which will draw customers and instill loyalty. It aims to institute a gift program and establish a system that ensures that forgetting special dates is a past issue. The company projects modest revenue in its first year in operation. However, it expects this revenue to increase during the second year. The company is ready for the influx of demand during key seasons, for example, Christmas and the all-important Valentine’s Day. The company will open its store in the middle of an upscale residential area, one mile from downtown Portland. This is a wise choice as it takes into account the rich and sprawling catchment area as well as the projected growth of downtown Portland.
Statement of objectives
The mission of the company is to use technology to recognize and serve ideal target markets within a
The company’s name is Emerson Davies Flowers Company. Its operation headquarters is in Portland, Oregon. The company will deal in the acquisition, marketing, and sale of flowers to the residents of Portland and its affluent suburbs. Emerson Davies Flowers Company aims at utilizing technology to enable members of the middle and elite classes to purchase customized flower arrangements. The design of the flower arrangements will be such that they will be applicable for house and office decoration, or for special occasions such as anniversaries and weddings. The company approaches its short term objective of capturing the floral market in Portland by targeting affluent businessmen and even corporate heads in downtown and midtown, Portland. These areas will be vital in an upscale, regular flower and gift program. This will provide the backbone of consumers that the company will rely on eventually. The company will differentiate itself from conventional florists by laying emphasis on the cultivation of personal relationships with customers. It will achieve this task by using technology and excellent marketing strategies, a move which will draw customers and instill loyalty. It aims to institute a gift program and establish a system that ensures that forgetting special dates is a past issue. The company projects modest revenue in its first year in operation. However, it expects this revenue to increase during the second year. The company is ready for the influx of demand during key seasons, for example, Christmas and the all-important Valentine’s Day. The company will open its store in the middle of an upscale residential area, one mile from downtown Portland. This is a wise choice as it takes into account the rich and sprawling catchment area as well as the projected growth of downtown Portland.
Statement of objectives
The mission of the company is to use technology to recognize and serve ideal target markets within a
References: Aboutflowers. (2012). Holiday Statistics on Buying Flowers. Retrieved Dec 07, 2012, from Aboutflowers.com: http://www.aboutflowers.com/holiday-statistics.html Fifield, P. (2012). Marketing Strategy. New York: Routledge. Handlechner, M. (2008). Marketing Strategy. Munich: GRIN Verlag. Sheila Holm, K. B. (2007). Seven Step Business Plan. New York: Pelican Publishing.